Nike

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Country Flag of United States United States
State Oregon
Sector Apparel
Offices -
Employees 48,000
Website www.nike.com

Brand value $20,821m
Brand rating AAA
Enterprise value $54,231m
Value / market cap 38.4%
User rating

League tables

Nike appears in the following brand league tables:

Rank 35 in the Global 500 2014.
Rank 20 in the The Brand Finance US 500 2014.
Rank 60 in the Global 500 2013.
Rank 30 in the Global 500 2012.
Rank 31 in the Global 500 2011.
Rank 22 in the Global 500 2009.
Rank 22 in the Global 500 2009.
Rank 23 in the Global 500 2008.
Rank 26 in the Global 250 2007.

2014 brand performance*

Brand value $20,821m
Brand rating AAA
Enterprise value $54,231m
Value / ent. value 38.4%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $14,943m
Brand rating AAA
Enterprise value $33,087m
Value / ent. value 45.2%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $18,619m
Brand rating AAA
Enterprise value $35,634m
Value / ent. value 52.3%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $18,437m
Brand rating AAA
Enterprise value $31,590m
Value / ent. value 58.4%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 10 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

Hi-res logo

Logo

The Nike “Swoosh” logo was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Carolyn met with Phil Knight (Co-founder of Nike) to do some freelance work for his company, which at the time was known as Blue Ribbon Sports (RBS). The company needed a new brand for a new line of footwear it planned to release n 1972, so Knight approached Davidson for some design idea. Carolyn presented a number of design ideas to Knight and other executives at BRS, and they chose the mark which is now globally recognized as the “Swoosh”. The logo represents the wing of the Greek Goddess of Victory from which the name Nike was derived.

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