Munich Re
Brand value
$5,064m
Brand rating
AA-
Enterprise value
$14,338m
Value / market cap
35.3%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Performance of the brand
Headquartered in Munich, the Münchener Rückversicherungs-Gesellschaft AG (Munich Re) is one of the world’s leading reinsurers, consisting of the three pillars reinsurance, primary insurance and Munich Health. The primary insurance business is largely concentrated in the ERGO Insurance Group which was introduced in 2010, recording total premiums of more than €19 billion. Under the Munich Health brand, Munich Re combines its global healthcare knowledge in primary insurance and reinsurance with a gross premium income of around €45.5bn in the financial year 2010. At this reinsurance represents the largest and most profitable division with gross premiums of €23.6bn, followed by €17.5bn within the primary insurance division and €5.1bn for Munich Health. The group currently counts over 47,000 employees and achieved a profit of €2.43 billion in 2010. The year 2010 was especially marked by several natural disasters, as well as by a conscious consumer spending, resulting in a rather stagnating demand within the traditional life insurance business. This also influenced Munich Re’s brand ranking which only recorded an increase of 4.3% in 2011, now totalling $4,487 million. At the same time, however, enterprise value increased by 30.2% to $26,989 million in 2011.
League tables
Munich Re appears in the following brand league tables:
Rank 198 in the
Global 500 2012.
Rank 16 in the
Germany 30 2012.
Rank 221 in the
Global 500 2011.
Rank 221 in the
Global 500 2011.
Rank 16 in the
Germany 30 2011.
Rank 121 in the
Global 500 2010.
Rank 142 in the
Global 500 2009.
2012 brand performance*
Brand value
$5,064m
Brand rating
AA-
Enterprise value
$14,338m
Value / ent. value
35.3%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$4,487m
Brand rating
AA-
Enterprise value
$15,924m
Value / ent. value
28.2%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$4,300m
Brand rating
AA-
Enterprise value
$20,729m
Value / ent. value
20.7%
* Figures taken on 31st December 2009.
2009 brand performance*
Brand value
$4,650m
Brand rating
A
Enterprise value
-
Value / ent. value
-
* Figures taken on 31st December 2008.
Company history
Carl von Thieme founded the Munich Reinsurance Company in April 1880 together with Cramer-Klett, Finck, Schauss, Pensel and Schmidt-Polex. In 1890 and 1892, Munich Re enters the British and US markets respectively. In 1898, Munich Re has developed a new form of insurance for machinery. The San Francisco earthquake in 1906 still marks Munich Re’s most expensive natural disaster loss. In 1907, Munich Re founded the Europäische Reiseversicherungs-AG dealing with luggage insurance.
Between 1910 and 1917, Munich Re offered aviation insurances as well as life insurances. In 1917, Munich Re and Globus Versicherungs AG founded the credit insurer Hermes AG. Due to the consequences of the Weimar Republic and the Second World War between 1920 and 1949, Munich Re faced years of uncertainty that even posed a serious risk of the company’s survival. After the war, international transactions were again permitted and Munich Re regained its pre-war business performance level only three years later.
The years between 1990 and 1999 were marked by considerable expansion projects. In 1996 American Re was acquired and renamed to Munich Re America in 2006. In 1997, the ERGO Insurance Group was founded with its subsidiaries DKV, D.A.S. and Hamburg-Mannheimer. Furthermore, in 1998, Munich ERGO Asset Management GmbH (MEAG) was established. In the last decade, Munich Re repositioned itself and developed from a classic reinsurer to a manifold insurance company providing reinsurance, primary insurance and international health insurance services.
