Mountain Dew

Request Brand Report Compare brand

Country Flag of United States United States
Sector Beverages
Offices -
Employees -

Brand value $3,487m
Brand rating AA
Enterprise value $8,189m
Value / market cap 42.6%
User rating

League tables

Mountain Dew appears in the following brand league tables:

Rank 311 in the Global 500 2012.
Rank 333 in the Global 500 2011.
Rank 238 in the Global 500 2010.

2012 brand performance*

Brand value $3,487m
Brand rating AA
Enterprise value $8,189m
Value / ent. value 42.6%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,172m
Brand rating AA-
Enterprise value $8,518m
Value / ent. value 37.2%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $3,510m
Brand rating AA-
Enterprise value $17,713m
Value / ent. value 19.8%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment