* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Mitsubishi appears in the following brand league tables:
Rank 32 in the
Global 500 2013.
Rank 27 in the Global 500 2012.
Rank 21 in the Global 500 2011.
Rank 25 in the Global 500 2010.
Rank 220 in the Global 500 2009.
Rank 253 in the Global 500 2008.
Rank 219 in the Global 250 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 1 votes.
The following is the description of the brand from www.mitsubishi.com:
“The three-diamond Mitsubishi mark embodies over 140 years of tradition, earning the trust and confidence of people worldwide. Maintaining the value of that mark as a symbol of quality and reliability in products and services is a top priority at every Mitsubishi company.”
“Yataro Iwasaki, the founder of the old Mitsubishi organization, decided on the three-diamond mark as the emblem for his company.The mark is said to be an arrangement of two family crests; the three-oak-leaf crest of the Yamauchi family, Lords of Tosa, where Yataro was born, and the three-tiered water chestnut crest of the Iwasaki family.”
“The name "Mitsubishi" refers to the three-diamond emblem. "Mitsubishi" is a combination of the words "mitsu" and "hishi." "Mitsu" means three. "Hishi" means water chestnut, and the word is used to denote a rhombus or diamond shape. As customary, "hishi" is pronounced "bishi" when it forms a latter part of a word, hence the combination of "mitsu" and "hishi" reads "mitsubishi."”
Each of the group’s companies has its own mission statement or corporate vision, however, all companies within the group operate according to three principles which are part of the Mitsubishi brand:
- Corporate responsibility to society, striving to enrich society and maintain the environment.
- Integrity and fairness, including transparency and openness.
- Global understanding through business, operate from a global perspective.
Mitsubishi’s origins extend back to 1870 when founder Yataro Iwasaki started a shipping firm. Yataro's brother, son and nephew expanded the business into various fields during their respective terms as president and set the foundation of the Mitsubishi companies. After WWII, the original Mitsubishi organization was disbanded to become independent companies as they are today.
The Mitsubishi holding company was dissolved and the trading arm was split into individual firms. The majority of the remaining companies then abandoned the Mitsubishi brand.
The Mitsubishi Corporation trading company was re-established in 1954 when over 100 companies merged. A similar process took place to reform Mitsubishi Heavy Industries in 1964. Many firms that had abandoned the brand began using it again.
Mitsubishi companies were at the heart of the high speed, post-war growth of the Japanese economy.
Geography and products
The group is a Japanese conglomerate which operates globally and has over 350,000 employees.
The conglomerate has operations in a large number of industries which include insurance, power generation and infrastructure, food, banking, heavy industries, motor vehicles, chemicals and commodities trading.