MINI

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Country Flag of United Kingdom United Kingdom
Sector Auto Manufacturers
Offices -
Employees -
Website www.mini.co.uk

Brand value $4,238m
Brand rating AAA-
Enterprise value $23,137m
Value / market cap 18.3%
User rating

League tables

MINI appears in the following brand league tables:

Rank 324 in the Global 500 2014.
Rank 23 in the Brand Finance Auto 100 2014.
Rank 37 in the Brands of British Origin 2014.
Rank 418 in the Global 500 2013.
Rank 28 in the The BrandFinance® Auto 50 2013.
Rank 37 in the Brands of British Origin 2013.
Rank 436 in the Global 500 2012.
Rank 37 in the Brands of British Origin 2012.
Rank 39 in the Brands of British Origin 2011.

2014 brand performance*

Brand value $4,238m
Brand rating AAA-
Enterprise value $23,137m
Value / ent. value 18.3%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $2,983m
Brand rating AA+
Enterprise value $20,851m
Value / ent. value 14.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $2,654m
Brand rating AA
Enterprise value $19,248m
Value / ent. value 13.8%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,259m
Brand rating AA+
Enterprise value $17,045m
Value / ent. value 13.3%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment