Mild Seven

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Country Flag of Japan Japan
Sector Tobacco
Offices -
Employees -

Brand value $3,046m
Brand rating AA
Enterprise value $12,289m
Value / market cap 24.8%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

Mild Seven appears in the following brand league tables:

Rank 405 in the Global 500 2013.
Rank 42 in the Japan 50 2013.
Rank 391 in the Global 500 2012.
Rank 126 in the Global 500 2009.
Rank 128 in the Global 500 2009.
Rank 114 in the Global 500 2008.

2013 brand performance*

Brand value $3,046m
Brand rating AA
Enterprise value $12,289m
Value / ent. value 24.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $2,893m
Brand rating AA-
Enterprise value $12,017m
Value / ent. value 24.1%

* Figures taken on 31st December 2011.

2010 brand performance*

Brand value $2,301m
Brand rating A
Enterprise value $6,186m
Value / ent. value 37.2%

* Figures taken on 31st December 2009.