Mild Seven

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Country Flag of Japan Japan
Sector Tobacco
Offices -
Employees -

Brand value $2,893m
Brand rating AA-
Enterprise value $12,017m
Value / market cap 24.1%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Mild Seven over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Mild Seven appears in the following brand league tables:

Rank 391 in the Global 500 2012.
Rank 411 in the Global 500 2010.
Rank 126 in the Global 500 2009.
Rank 114 in the Global 500 2008.

2012 brand performance*

Brand value $2,893m
Brand rating AA-
Enterprise value $12,017m
Value / ent. value 24.1%

* Figures taken on 31st December 2011.