Microsoft

Request Brand Report Compare brand

Country Flag of United States United States
Sector Software
Offices -
Employees -

Brand value $45,535m
Brand rating AAA-
Enterprise value $155,489m
Value / market cap 29.3%
User rating

Market cap

Market cap for Microsoft over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Microsoft appears in the following brand league tables:

Rank 4 in the Global 500 2013.
Rank 3 in the Global 500 2012.
Rank 2 in the Global 500 2011.
Rank 5 in the Global 500 2010.
Rank 4 in the Global 500 2009.
Rank 2 in the Global 500 2008.
Rank 2 in the Global 250 2007.

2013 brand performance*

Brand value $45,535m
Brand rating AAA-
Enterprise value $155,489m
Value / ent. value 29.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $45,812m
Brand rating AAA+
Enterprise value $165,151m
Value / ent. value 27.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $42,805m
Brand rating AAA+
Enterprise value $165,725m
Value / ent. value 25.8%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $33,605m
Brand rating AAA+
Enterprise value $230,403m
Value / ent. value 14.6%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 15 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment