Metro Cash and Carry
Brand value
$5,296m
Brand rating
A+
Enterprise value
$12,927m
Value / market cap
41.0%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Performance of the brand
METRO Cash & Carry is part of the international retailing company METRO GROUP, counting over 280,000 employees working in 2,100 outlets in 33 countries throughout Europe, Africa and Asia. In addition to METRO Cash & Carry, METRO GROUP also operates Real, Media Markt, Saturn, and Galeria Kaufhof. METRO Cash & Carry is the international market leader in self-service wholesale, specifically aiming at helping customers to successfully run their own businesses such as hotel and restaurant operators, as well as catering firms. With 713 locations in 30 countries, the cash & carry brands METRO and MAKRO and their 110,000 employees recorded sales of €31.1 bn in 2010. As international expansion has always been a central element in METRO‘s corporate strategy, METRO Cash & Carry’s significant growth can also be traced back to the retailer’s focus on dynamic growth markets such as Asia and Eastern Europe, as well as the Middle East and Africa. The METRO Cash & Carry principle itself is extremely simply: instead of placing orders through several vendors, customers choose from more than 50,000 food and non-food products (also offering regional products for regional demand) directly at the METRO Cash & Carry store. Moreover, up to 90% of all METRO Cash & Carry goods are directly sourced from local producers and suppliers. The success of the company can also be approved when looking at METRO Cash & Carry’s brand value. In 2011, brand value increased to $6,098 million, a 27.7% growth compared to the 2010 brand valuation results. At the same time, METRO Cash & Carry improved its ranking within The BrandFinance® Global 500 2011, climbing from rank 178 to rank 161.
League tables
Metro Cash and Carry appears in the following brand league tables:
Rank 15 in the
Germany 30 2012.
Rank 21 in the
Best Retail Brands 2012.
Rank 182 in the
Global 500 2012.
Rank 13 in the
Germany 30 2011.
Rank 161 in the
Global 500 2011.
Rank 20 in the
Best Retail Brands 2011.
Rank 161 in the
Global 500 2011.
Rank 178 in the
Global 500 2010.
Rank 155 in the
Global 500 2009.
Rank 143 in the
Global 500 2008.
2012 brand performance*
Brand value
$5,296m
Brand rating
A+
Enterprise value
$12,927m
Value / ent. value
41.0%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$6,098m
Brand rating
A+
Enterprise value
$15,418m
Value / ent. value
39.6%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$4,776m
Brand rating
AA-
Enterprise value
$33,054m
Value / ent. value
14.4%
* Figures taken on 31st December 2009.
2009 brand performance*
Brand value
$4,414m
Brand rating
A+
Enterprise value
-
Value / ent. value
-
* Figures taken on 31st December 2008.
Company history
METRO Cash & Carry was founded in 1964 and opened its first self-service superstore in Mühlheim/Ruhr. In 1967, METRO Cash & Carry opened three additional superstores in Germany and expanded continuously in the subsequent years. Today, there is at least one METRO Cash & Carry superstore in each big city in Germany. In 1968, the first international superstore opened in Amsterdam with the aid of the Dutch SHV Group under the name MAKRO.
Today, METRO Cash & Carry is represented in 30 countries and operates 665 superstores in total. METRO Cash & Carry furthermore favours investments in East-Europe and in Asia especially in Russia, India and China.
Key people
Frans W.H. Muller, CEO
Frans W.H.Muller serves as Chief Executive Officer of METRO Cash & Carry Europe/MENA since January 2012. Since April 2010, he also serves as a Member of the Management board of Metro AG, as well as CEO of METRO Cash & Carry Asia/CIS/New Markets. Before joining METRO AG in 1997, he worked in various management and executive positions at KLM Cargo and held the position of Regional Sales Director South East Asia and Australia.
