Metro Cash and Carry
Brand value
$3,922m
Brand rating
AA
Enterprise value
$6,707m
Value / market cap
58.5%
User rating
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
Metro Cash and Carry appears in the following brand league tables:
Rank 297 in the
Global 500 2013.
Rank 21 in the
Best Retail Brands 2012.
Rank 182 in the
Global 500 2012.
Rank 15 in the
Germany 30 2012.
Rank 20 in the
Best Retail Brands 2011.
Rank 13 in the
Germany 30 2011.
Rank 161 in the
Global 500 2011.
Rank 179 in the
Global 500 2010.
Rank 155 in the
Global 500 2009.
Rank 143 in the
Global 500 2008.
2013 brand performance*
Brand value
$3,922m
Brand rating
AA
Enterprise value
$6,707m
Value / ent. value
58.5%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$5,296m
Brand rating
A+
Enterprise value
$12,927m
Value / ent. value
41.0%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$6,098m
Brand rating
A+
Enterprise value
$15,418m
Value / ent. value
39.6%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$4,776m
Brand rating
AA-
Enterprise value
$33,054m
Value / ent. value
14.4%
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 1 votes.
Company history
METRO Cash & Carry was founded in 1964 and opened its first self-service superstore in Mühlheim/Ruhr. In 1967, METRO Cash & Carry opened three additional superstores in Germany and expanded continuously in the subsequent years. Today, there is at least one METRO Cash & Carry superstore in each big city in Germany. In 1968, the first international superstore opened in Amsterdam with the aid of the Dutch SHV Group under the name MAKRO.
Today, METRO Cash & Carry is represented in 30 countries and operates 665 superstores in total. METRO Cash & Carry furthermore favours investments in East-Europe and in Asia especially in Russia, India and China.
Key people
Frans W.H. Muller, CEO
Frans W.H.Muller serves as Chief Executive Officer of METRO Cash & Carry Europe/MENA since January 2012. Since April 2010, he also serves as a Member of the Management board of Metro AG, as well as CEO of METRO Cash & Carry Asia/CIS/New Markets. Before joining METRO AG in 1997, he worked in various management and executive positions at KLM Cargo and held the position of Regional Sales Director South East Asia and Australia.
