Mercedes-Benz

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Country Flag of Germany Germany
Sector Auto Manufacturers
Offices -
Employees -

Brand value $24,172m
Brand rating AAA-
Enterprise value $114,251m
Value / market cap 21.2%
User rating

League tables

Mercedes-Benz appears in the following brand league tables:

Rank 26 in the Global 500 2014.
Rank 4 in the Germany 50 2014.
Rank 4 in the Brand Finance Auto 100 2014.
Rank 28 in the Global 500 2013.
Rank 4 in the The BrandFinance® Auto 50 2013.
Rank 3 in the Germany 50 2013.
Rank 2 in the Germany 30 2012.
Rank 26 in the Global 500 2012.
Rank 20 in the Global 500 2011.
Rank 52 in the Global 500 2009.
Rank 54 in the Global 500 2009.
Rank 27 in the Global 500 2008.
Rank 22 in the Global 250 2007.

2014 brand performance*

Brand value $24,172m
Brand rating AAA-
Enterprise value $114,251m
Value / ent. value 21.2%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $20,298m
Brand rating AAA-
Enterprise value $95,046m
Value / ent. value 21.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $19,762m
Brand rating AAA-
Enterprise value $79,821m
Value / ent. value 24.8%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $20,798m
Brand rating AA
Enterprise value $114,328m
Value / ent. value 18.2%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 12 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment