Media Markt & Saturn
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Media Markt & Saturn appears in the following brand league tables:
Rank 456 in the
Global 500 2013.
Rank 33 in the Germany 50 2013.
Rank 244 in the Global 500 2012.
Rank 19 in the Germany 30 2012.
Rank 19 in the Germany 30 2011.
Rank 248 in the Global 500 2011.
Rank 266 in the Global 500 2010.
Rank 261 in the Global 500 2009.
Rank 291 in the Global 500 2008.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Back in the 1970s, each type of consumer electronics could be purchased in the corresponding specialist store. Thus, Walter Gunz, Leopold Stiefel, Erich Kellerhals, and Helga Kellerhals had the idea of opening a retail store that would offer everything in one place at lower prices than those specialist stores. In 1979, the first Media Markt opened its doors to customers in Munich, followed by the expansion to France, Austria, Switzerland, Hungary, and Poland during the 1990s. Until 2007, Media Markt quickly expanded into Russia, Greece, Portugal, Spain, Netherlands, Belgium, Italy, Sweden, and Turkey. In 2010, the first Media Markt opened in China, making it a total of 615 stores worldwide.
The Saturn Elektro-Handels GmbH und Co KG, founded in Cologne in 1961 by Friedrich Wilhelm and Anni Waffenschmitt, was primarily known for spotting entertainment and electronics trends at an early stage and was a pioneer in introducing hi-fi stereo systems. After solely catering to diplomats from all over the world, they quickly recognised the potential of private customers and started to open up retail stores in different cities, always putting customer service at the forefront. In 1969, Saturn opened the world’s biggest hi-fi studio and soon started to offer self-service. Over the years, Saturn diversified its product range, also beginning to offer video equipment and other electronics.
In 1988, the German department store Kaufhof acquired shares in the Media Markt holding and consequently supported the rapid expansion of the consumer electronics retailer. In 1990 and 1993, the later on called Media-Saturn Holding GmbH acquires all Saturn stores; however, they decided to keep both of the brands in order to spur their growth. Until today, both stores are in direct competition, fighting for the most creative advertisements in order to attract customers.