McDonald's

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Country Flag of United States United States
State Illinois
Sector Retail
Offices -
Employees 440,000
Website www.mcdonalds.com

Brand value $26,047m
Brand rating AAA-
Enterprise value $106,088m
Value / market cap 24.6%
User rating

League tables

McDonald's appears in the following brand league tables:

Rank 13 in the The Brand Finance US 500 2014.
Rank 23 in the Global 500 2014.
Rank 25 in the Global 500 2013.
Rank 18 in the Global 500 2012.
Rank 17 in the Global 500 2011.
Rank 12 in the Global 500 2009.
Rank 13 in the Global 500 2009.
Rank 22 in the Global 500 2008.
Rank 18 in the Global 250 2007.

2014 brand performance*

Brand value $26,047m
Brand rating AAA-
Enterprise value $106,088m
Value / ent. value 24.6%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $21,642m
Brand rating AAA-
Enterprise value $95,721m
Value / ent. value 22.6%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $22,230m
Brand rating AAA
Enterprise value $102,389m
Value / ent. value 21.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $21,842m
Brand rating AAA
Enterprise value $89,595m
Value / ent. value 24.4%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 8 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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