Maybank
Brand value
$1,566m
Brand rating
AA-
Market cap
$17,053m
Value / market cap
9.2%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Performance of the brand
Maybank’s series of product innovation continues to receive much attention and publicity. It launched the world’s first mobile phone payment service as well as the Maxis Fast Tap for contactless credit card payment globally in 2009. Their reputation and branding are further enhanced by their well-publicised guest and telephone etiquette campaign which promise to propel them to a new level of customer service. Their corporate social responsibility efforts have also received accolades with their sponsorship of Malaysia’s premier unit trust investment fair and its involvement with the Earth Hour.
League tables
Maybank appears in the following brand league tables:
Rank 99 in the
Banking 500 2012.
Rank 118 in the
Banking 500 2011.
Rank 124 in the
Banking 500 2010.
Rank 122 in the
Banking 500 2009.
Rank 144 in the
Banking 500 2008.
Rank 91 in the
Banking 500 2007.
Rank 91 in the
Banking 100 2007.
2012 brand performance*
Brand value
$1,566m
Brand rating
AA-
Market cap
$17,053m
Value / market cap
9.2%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$1,403m
Brand rating
A+
Market cap
$17,979m
Value / market cap
7.8%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$1,135m
Brand rating
A+
Market cap
$14,234m
Value / market cap
8.0%
* Figures taken on 31st December 2009.
2009 brand performance*
Brand value
$863m
Brand rating
AA-
Market cap
$7,018m
Value / market cap
12.3%
* Figures taken on 31st December 2008.
Geography and products
As one of the most competitive banks in Malaysia, Maybank has an extensive global network of 1,750 branches in 14 countries, serving over eight million customers. Maybank is also a leading Islamic bank in the Asia Pacific region. Through its specialized subsidiaries, Maybank provides insurance, investment banking and assets management services as well.
Sponsorships
In 2008, Maybank invested in a host of brand and business develop activities including continuing its title sponsorship of the Maybank Malaysian Golf Open for the third year; launching the Maybankard Visa Debit card in partnership with Visa International; and opening a second branch in Cambodia and another in Philippines as part of its expansion strategy.
Maybank has won several awards and accolades and the most outstanding ones include “Best Foreign Exchange Bank” by Global Finance in 2008.
