Performance of the brand

Maxis is the leading communication service provider with over 12 million mobile subscribers and consistently delivering revenue of over RM2 billion per quarter. Established in 1993, it has offered a wide range of services such as mobile services, international gateway and fixed line services.

Building on its strong growth over the years, Maxis has a good track record of bringing innovation, excellent service experience and value to its customers. It has also consistently won awards and accolades such as Asia-Pacific Super Excellent Brand Award and the Mobile Data Service Provider of the Year in 2009.

Maxis was bought up by private equity in 2007 and was delisted from the Bursa Malaysia. However, it was relisted in November 2009, being the largest-ever IPO in Malaysia and South East Asia.

This listing is definitely significant for Maxis as it shows significant investor recognition and demand for the Maxis brand. Moving ahead, Maxis is expected to continue to grow with its culture of innovation, which will allow it to stay ahead of its competitors.

League tables

Maxis appears in the following brand league tables:

Rank 170 in the Top 500 Telecom Brands 2012.
Rank 140 in the Top 500 Telecom Brands 2011.
Rank 59 in the Mobile Telecom 100 2010.
Rank 77 in the Top 500 Telecom Brands 2010.