Marlboro

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Country Flag of United States United States
State Virginia
Sector Tobacco
Offices -
Employees 87,100
Website www.pmi.com

Brand value $13,476m
Brand rating AAA-
Enterprise value $90,875m
Value / market cap 14.8%
User rating

League tables

Marlboro appears in the following brand league tables:

Rank 35 in the The Brand Finance US 500 2014.
Rank 10 in the Brands of British Origin 2014.
Rank 81 in the Global 500 2014.
Rank 57 in the Global 500 2013.
Rank 53 in the Global 500 2012.
Rank 55 in the Global 500 2011.
Rank 128 in the Global 500 2009.
Rank 130 in the Global 500 2009.
Rank 21 in the Global 500 2008.
Rank 10 in the Global 250 2007.

2014 brand performance*

Brand value $13,476m
Brand rating AAA-
Enterprise value $90,875m
Value / ent. value 14.8%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $15,964m
Brand rating AAA-
Enterprise value $211,673m
Value / ent. value 7.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $15,171m
Brand rating AAA-
Enterprise value $105,610m
Value / ent. value 14.4%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $14,219m
Brand rating AA+
Enterprise value $176,856m
Value / ent. value 8.0%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 4 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

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