Marlboro

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Country Flag of United States United States
Sector Tobacco
Offices -
Employees -

Brand value $15,964m
Brand rating AAA-
Enterprise value $211,673m
Value / market cap 7.5%
User rating

Market cap

Market cap for Marlboro over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Marlboro appears in the following brand league tables:

Rank 57 in the Global 500 2013.
Rank 53 in the Global 500 2012.
Rank 55 in the Global 500 2011.
Rank 150 in the Global 500 2010.
Rank 128 in the Global 500 2009.
Rank 21 in the Global 500 2008.
Rank 10 in the Global 250 2007.

2013 brand performance*

Brand value $15,964m
Brand rating AAA-
Enterprise value $211,673m
Value / ent. value 7.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $15,171m
Brand rating AAA-
Enterprise value $180,739m
Value / ent. value 8.4%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $14,219m
Brand rating AA+
Enterprise value $176,856m
Value / ent. value 8.0%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $5,586m
Brand rating AA+
Enterprise value $104,619m
Value / ent. value 5.3%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment