Manulife Financial

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Country Flag of Canada Canada
Sector Insurance
Offices -
Employees 21,000
Website www.manulife.com

Brand value $3,294m
Brand rating AA-
Enterprise value $21,264m
Value / market cap 15.5%
User rating

League tables

Manulife Financial appears in the following brand league tables:

Rank 33 in the Insurance 50 2015.
Rank 469 in the Global 500 2015.
Rank 14 in the Canada 100 2014.
Rank 12 in the Canada 50 2013.
Rank 369 in the Global 500 2013.
Rank 349 in the Global 500 2012.
Rank 11 in the Canada 50 2012.
Rank 386 in the Global 500 2011.
Rank 223 in the Global 500 2009.
Rank 223 in the Global 500 2009.
Rank 123 in the Global 250 2007.

2015 brand performance*

Brand value $3,294m
Brand rating AA-
Enterprise value $21,264m
Value / ent. value 15.5%

* Figures taken on 31st December 2014.

2014 brand performance*

Brand value $2,976m
Brand rating AAA-
Enterprise value $19,845m
Value / ent. value 15.0%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $3,302m
Brand rating AA+
Enterprise value $21,704m
Value / ent. value 15.2%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,261m
Brand rating AA+
Enterprise value $22,900m
Value / ent. value 14.2%

* Figures taken on 31st December 2011.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment