Performance of the brand

The Red Devils return to the top of the Brand Finance Top 30 European Football Brands table after a record breaking season. Manchester United produced a 19th English League title this year, allowing them to surpass Merseyside rivals Liverpool. They also reached the Champions League final, the single match alone watched by over 300 million people globally, ensuring the clubs brand was beamed into front rooms around the world.

A testament to Manchester United’s global reach and brand power is their recent innovative £40m deal with DHL to sponsor training kits. The commercial team at United have developed such a compelling and well protected brand, that global partners are willing to pay premium sums to be affiliated with the champions. In the upcoming IPO, we would expect the Brand strength of the club to feature prominently in the investment story. With broadcasting and match-day revenues all but maxed out, it’s the commercial brand revenues that provide the club and investors with contractual and highly profitable streams of income less dependent with on pitch success

League tables

Manchester United appears in the following brand league tables:

Rank 1 in the The Brand Finance® Football 50 2012.
Rank 1 in the Top 25 Football Club Brands 2011.
Rank 1 in the The Brand Finance® Football 50 2011.
Rank 2 in the Top 25 Football Club Brands 2010.
Rank 1 in the Top 25 Football Club Brands 2009.