* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Lufthansa appears in the following brand league tables:
Rank 327 in the
Global 500 2013.
Rank 2 in the Top 20 Airline Brands 2013.
Rank 25 in the Germany 50 2013.
Rank 341 in the Global 500 2012.
Rank 25 in the Germany 30 2012.
Rank 2 in the Top 20 Airline Brands 2012.
Rank 21 in the Germany 30 2011.
Rank 273 in the Global 500 2011.
Rank 1 in the Top 20 Airline Brands 2011.
Rank 244 in the Global 500 2010.
Rank 3 in the Top 20 Airline Brands 2010.
Rank 224 in the Global 500 2009.
Rank 199 in the Global 500 2008.
Rank 188 in the Global 250 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 4 votes.
Logo Deutsche Luft Hansa AG 1926
Logo Deutsche Lufthansa AG 1954
Logo Deutsche Lufthansa AG since 1964
After the merger of Deutsche Aero Lloyd and Junkers Luftverkehr AG on January 6, 1926, the “Deutsche Luft Hansa AG” was born. Until today, the carrier transformed to one of the world’s most renowned and successful airlines. With its Junkers F 13, Lufthansa was the first to use an aircraft specially designed for passenger flights. Back in 1926, Deutche Luft Hansa counted 162 airplanes, most of them outdated remainders of World War I. Within the 1930s, Lufthansa recognised it needed to appear as a reliable and comfortable airline in order to be successful. Thus, even experiences pilots were sent back to flight school where they learned how to fly by instruments only, as well as under adverse weather conditions to be prepared for any potential scenario. With new and bigger aircrafts, long-haul travel became possible. However, this euphoria soon ended within the 1940s, where Lufthansa found itself in war. Although the airline’s business continued as usual, Lufthansa was obliged by the German government to provide services and transport flights. However, during the years of World War II, an increasing number of routes had to be cut down and pilots now served the German air force. On April 22, 1945, the “old” Lufthansa operated its last flight before the Allied took over control and suspended all remaining passenger flights. The reestablishment of Deutsche Lufthansa happened in the early 1950s, also including the establishment of new centres in Hamburg, Cologne and Frankfurt. In 1954, the airline’s name finally changed into “Deutsche Lufthansa AG” and was accompanied by a new logo. After Lufthansa became part of the IATA in 1955, the carrier’s success started to kick-off with overseas flights. With the revolution of new jet aircrafts like the fourengined Boeing B707, Lufthansa was able to restructure its entire route network since the new airplanes flew with higher speed, increased capacities and improved ranges. Within the next decades, air space became more crowded with new airline companies starting their own operations. This development required Lufthansa to come up with a newly designed corporate identity and a more focused market orientation in order to compete for customers. When it became an official member of the “Star Alliance” in the early 1990s, Lufthansa soon became one of the industry leaders fully prepared to take off for the new millennium.
Lufthansa - There's no better way to fly