Lufthansa

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Country Flag of Germany Germany
Sector Airlines
Offices -
Employees 117,538
Website www.lufthansa.com

Brand value $4,165m
Brand rating AAA-
Enterprise value $7,520m
Value / market cap 55.4%
User rating

League tables

Lufthansa appears in the following brand league tables:

Rank 331 in the Global 500 2014.
Rank 24 in the Germany 50 2014.
Rank 327 in the Global 500 2013.
Rank 2 in the Top 20 Airline Brands 2013.
Rank 25 in the Germany 50 2013.
Rank 341 in the Global 500 2012.
Rank 25 in the Germany 30 2012.
Rank 2 in the Top 20 Airline Brands 2012.
Rank 273 in the Global 500 2011.
Rank 1 in the Top 20 Airline Brands 2011.
Rank 224 in the Global 500 2009.
Rank 224 in the Global 500 2009.
Rank 199 in the Global 500 2008.
Rank 188 in the Global 250 2007.

2014 brand performance*

Brand value $4,165m
Brand rating AAA-
Enterprise value $7,520m
Value / ent. value 55.4%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $3,638m
Brand rating AA+
Enterprise value $7,291m
Value / ent. value 49.9%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,296m
Brand rating AA+
Enterprise value $6,727m
Value / ent. value 49.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,801m
Brand rating AA+
Enterprise value $8,592m
Value / ent. value 44.2%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 5 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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