Mission statement

From the L’Oréal website:

At L’Oréal, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees.
We are proud of our work.

Company history

L'Oréal dates back to 1907, when Eugène Schueller, a young French chemist, developed a hair dye formula called Auréole. He formulated and manufactured his own products then sold them to Parisian hairdressers. Shueller registered his company in 1909, under the name Société Française de Teintures Inoffensives pour Cheveux in English meaning; "Safe Hair Dye Company of France". The business started off small, employing three chemists in 1920, but by 1950 the research teams comprised a total of 100 staff, and by 1984 this number reached 1,000.

L'Oréal began its business in the area of hair-colour, but as they expanded they broadened their range to various other cleansing and beauty products. The company now markets over 500 brands and thousands of individual products spread throughout the beauty sector, including hair colour, hair styling, body and skin care, cleansers, makeup and fragrances.  

Wikipedia page: Click here

Geography and products

Headquarters: Clichy, Hauts-de-Seine, France

L’Oréal has five worldwide research and development centers: two in France: one in the U.S., one in Japan and in 2005, one was established in China. There new facility is also being built in the U.S.

Products are distributed worldwide under a variety of different brands.

Distribution channels

L’Oréal’s products are available through a variety of distribution channels such as hair salons, perfumeries, supermarkers, health/beauty outlets, pharmacies and through mail order.

Hi-res logo

Strapline

 "Because I’m worth it" is the original L’Oréal slogan, used in most of their advertising campaigns, recognizable to most from the TV commercials. In mid 2000s a slight alteration was made, and the slogan became "Because you're worth it". In late 2009 it was changed again, to "Because we're worth it", following motivation analysis and research into consumer psychology by Dr. Maxim Titorenko. The change to “we” was made in an attempt to create stronger consumer involvement in L'Oréal philosophy and lifestyle. The L'Oréal Kids line uses the logo "Because we're worth it too".

Advertising

Key people

Jean-Paul Agon - CEO

Sir Lindsay Owen-Jones - Chairman