Performance of the brand

Liverpool’s brand starts to bounce back after several years of steady declines, offloading Torres and bringing in Uruguayan maestro Suarez at the right time, is helping the club improve its brand value. With no European football this year the club misses out on all three lucrative revenue streams that participation in Europe provides. 

With the Hicks – Gillett saga behind them, the new American owners have cited their intention to exploit the clubs popularity in regions such as Asia. To help drive this move, the club has poached Graham Bartlett from Nike UK, whose role will be to oversee the clubs development in commercial partnerships, digital media channels, merchandising and licensing. We expect to see the clubs brand value rise as a result of Bartlett’s guidance.

League tables

Liverpool appears in the following brand league tables:

Rank 7 in the The Brand Finance® Football 50 2012.
Rank 9 in the Top 25 Football Club Brands 2011.
Rank 9 in the The Brand Finance® Football 50 2011.
Rank 9 in the Top 25 Football Club Brands 2010.
Rank 8 in the Top 25 Football Club Brands 2009.