Brand Finance has calculated the brand value of the LEGO brand 12 times between 2013 and 2024. The LEGO brand valuation has featured in 51 brand rankings, including the strongest and most valuable Nordic brands, the biggest Toys brands and the best Denmark brands.
To find out more about LEGO brand value, request the LEGO Brand Value Report.
Date | Denmark | Toys | Nordic | Global | Europe |
---|---|---|---|---|---|
2024 | 1 | 1 | 6 | 282 | 70 |
2023 | 1 | 1 | 6 | 301 | 72 |
2022 | 1 | 1 | 7 | 378 | 94 |
2021 | 1 | 1 | 8 | 368 | 96 |
2020 | 1 | 1 | 6 | 313 | 79 |
2019 | 1 | 1 | 6 | 303 | 82 |
2018 | 1 | 1 | 6 | 223 | – |
2017 | 1 | 1 | 4 | 192 | – |
2016 | 1 | 1 | 8 | 326 | 100 |
2015 | 2 | 1 | 10 | 378 | – |
2014 | 4 | – | 17 | – | – |
2013 | 5 | – | 18 | – | – |