Kraft

Request Brand Report Compare brand

Country Flag of United States United States
Sector Food
Offices -
Employees -

Brand value $5,029m
Brand rating AA+
Enterprise value $25,177m
Value / market cap 20.0%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Kraft over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Kraft appears in the following brand league tables:

Rank 200 in the Global 500 2012.
Rank 210 in the Global 500 2011.
Rank 210 in the Global 500 2011.
Rank 437 in the Global 500 2010.
Rank 183 in the Global 500 2009.
Rank 257 in the Global 500 2008.
Rank 66 in the Global 250 2007.

2012 brand performance*

Brand value $5,029m
Brand rating AA+
Enterprise value $25,177m
Value / ent. value 20.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $4,644m
Brand rating AA
Enterprise value $22,857m
Value / ent. value 20.3%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $2,168m
Brand rating AA
Enterprise value $57,064m
Value / ent. value 3.8%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $3,744m
Brand rating AA-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.