Kraft

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Country Flag of United States United States
State Illinois
Sector Food
Offices -
Employees 110,000

Brand value $3,061m
Brand rating AA
Enterprise value $17,151m
Value / market cap 17.8%
User rating

League tables

Kraft appears in the following brand league tables:

Rank 491 in the Global 500 2014.
Rank 183 in the The Brand Finance US 500 2014.
Rank 220 in the Global 500 2013.
Rank 200 in the Global 500 2012.
Rank 209 in the Global 500 2011.
Rank 184 in the Global 500 2009.
Rank 183 in the Global 500 2009.
Rank 257 in the Global 500 2008.
Rank 66 in the Global 250 2007.

2014 brand performance*

Brand value $3,061m
Brand rating AA
Enterprise value $17,151m
Value / ent. value 17.8%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $2,830m
Brand rating AA
Enterprise value $15,466m
Value / ent. value 18.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $5,029m
Brand rating AA+
Enterprise value $25,177m
Value / ent. value 20.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $4,644m
Brand rating AA
Enterprise value $22,857m
Value / ent. value 20.3%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

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