Kleenex

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Country Flag of United States United States
Sector Cosmetics/Personal
Offices -
Employees -

Brand value $3,857m
Brand rating A+
Enterprise value $33,659m
Value / market cap 14.1%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Kleenex over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Kleenex appears in the following brand league tables:

Rank 215 in the Global 500 2010.
Rank 367 in the Global 500 2008.
Rank 213 in the Global 250 2007.

2010 brand performance*

Brand value $3,857m
Brand rating A+
Enterprise value $33,659m
Value / ent. value 11.5%

* Figures taken on 31st December 2009.

2008 brand performance*

Brand value $2,381m
Brand rating AA-
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2007.

2007 brand performance*

Brand value $2,556m
Brand rating A+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2006.

Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.