KitKat

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Country Flag of Switzerland Switzerland
Sector Food
Offices -
Employees -
Website www.kitkat.com

Brand value $1,169m
Brand rating AAA-
Enterprise value $3,781m
Value / market cap 30.9%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

KitKat appears in the following brand league tables:

Rank 87 in the Brands of British Origin 2014.
Rank 273 in the Global 500 2013.
Rank 27 in the Brands of British Origin 2013.
Rank 346 in the Global 500 2012.
Rank 32 in the Brands of British Origin 2012.
Rank 293 in the Global 500 2011.
Rank 29 in the Brands of British Origin 2011.
Rank 268 in the Global 500 2010.
Rank 332 in the Global 500 2008.

2014 brand performance*

Brand value $1,169m
Brand rating AAA-
Enterprise value $3,781m
Value / ent. value 30.9%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $717m
Brand rating AA-
Enterprise value $3,406m
Value / ent. value 21.1%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,279m
Brand rating AA
Enterprise value $19,594m
Value / ent. value 16.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,594m
Brand rating AA-
Enterprise value $20,549m
Value / ent. value 17.5%

* Figures taken on 31st December 2010.