KitKat

Request Brand Report Compare brand

Country Flag of Switzerland Switzerland
Sector Food
Offices -
Employees -

Brand value $3,279m
Brand rating AA
Enterprise value $19,594m
Value / market cap 16.7%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for KitKat over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

KitKat appears in the following brand league tables:

Rank 346 in the Global 500 2012.
Rank 294 in the Global 500 2011.
Rank 29 in the UK Top 50 2011.
Rank 294 in the Global 500 2011.
Rank 268 in the Global 500 2010.
Rank 332 in the Global 500 2008.

2012 brand performance*

Brand value $3,279m
Brand rating AA
Enterprise value $19,594m
Value / ent. value 16.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,594m
Brand rating AA-
Enterprise value $20,549m
Value / ent. value 17.5%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $3,307m
Brand rating AA-
Enterprise value $18,086m
Value / ent. value 18.3%

* Figures taken on 31st December 2009.