Kia Motors

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Country Flag of Korea, Republic of Korea, Republic of
Sector Auto Manufacturers
Offices -
Employees 33,192
Website www.kia.co.kr

Brand value $5,356m
Brand rating AA
Enterprise value $21,492m
Value / market cap 24.9%
User rating

League tables

Kia Motors appears in the following brand league tables:

Rank 241 in the Global 500 2014.
Rank 14 in the Brand Finance Auto 100 2014.
Rank 4 in the South Korea 50 2014.
Rank 3 in the Korea 50 2013.
Rank 209 in the Global 500 2013.
Rank 15 in the The BrandFinance® Auto 50 2013.
Rank 195 in the Global 500 2012.
Rank 4 in the Korea 50 2012.
Rank 396 in the Global 500 2011.
Rank 455 in the Global 500 2009.
Rank 455 in the Global 500 2009.
Rank 500 in the Global 500 2008.

2014 brand performance*

Brand value $5,356m
Brand rating AA
Enterprise value $21,492m
Value / ent. value 24.9%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $5,391m
Brand rating AA-
Enterprise value $20,168m
Value / ent. value 26.7%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $5,089m
Brand rating AA-
Enterprise value $25,229m
Value / ent. value 20.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,788m
Brand rating AA
Enterprise value $15,240m
Value / ent. value 18.3%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 5 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

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