Kia

Request Brand Report Compare brand

Country Flag of Korea, Republic of Korea, Republic of
Sector Auto Manufacturers
Offices -
Employees -

Brand value $5,089m
Brand rating AA-
Enterprise value $25,229m
Value / market cap 20.2%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Kia over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Kia appears in the following brand league tables:

Rank 195 in the Global 500 2012.
Rank 397 in the Global 500 2011.
Rank 397 in the Global 500 2011.
Rank 418 in the Global 500 2010.
Rank 455 in the Global 500 2009.
Rank 500 in the Global 500 2008.

2012 brand performance*

Brand value $5,089m
Brand rating AA-
Enterprise value $25,229m
Value / ent. value 20.2%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,788m
Brand rating AA
Enterprise value $15,240m
Value / ent. value 18.3%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $2,264m
Brand rating A+
Enterprise value $8,851m
Value / ent. value 25.6%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $1,414m
Brand rating A
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.