Kia
Country
Korea, Republic of
Sector
Auto Manufacturers
Offices
-
Employees
-
Brand value
$5,391m
Brand rating
AA-
Enterprise value
$20,168m
Value / market cap
26.7%
User rating
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
Kia appears in the following brand league tables:
Rank 208 in the
Global 500 2013.
Rank 15 in the
The BrandFinance® Auto 50 2013.
Rank 195 in the
Global 500 2012.
Rank 4 in the
Korea 50 2012.
Rank 12 in the
The BrandFinance® Auto 50 2012.
Rank 396 in the
Global 500 2011.
Rank 416 in the
Global 500 2010.
Rank 455 in the
Global 500 2009.
Rank 500 in the
Global 500 2008.
2013 brand performance*
Brand value
$5,391m
Brand rating
AA-
Enterprise value
$20,168m
Value / ent. value
26.7%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$5,089m
Brand rating
AA-
Enterprise value
$25,229m
Value / ent. value
20.2%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$2,788m
Brand rating
AA
Enterprise value
$15,240m
Value / ent. value
18.3%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$2,264m
Brand rating
A+
Enterprise value
$8,851m
Value / ent. value
25.6%
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 4 votes.