Kellogg's

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Country Flag of United States United States
Sector Food
Offices -
Employees -

Brand value $7,955m
Brand rating AAA-
Enterprise value $25,366m
Value / market cap 31.4%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Kellogg's over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Kellogg's appears in the following brand league tables:

Rank 117 in the Global 500 2012.
Rank 122 in the Global 500 2011.
Rank 122 in the Global 500 2011.
Rank 98 in the Global 500 2010.
Rank 71 in the Global 500 2009.
Rank 73 in the Global 500 2008.
Rank 67 in the Global 250 2007.

2012 brand performance*

Brand value $7,955m
Brand rating AAA-
Enterprise value $25,366m
Value / ent. value 31.4%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $7,507m
Brand rating AAA+
Enterprise value $23,521m
Value / ent. value 31.9%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $7,982m
Brand rating AAA+
Enterprise value $24,725m
Value / ent. value 32.3%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $7,857m
Brand rating AAA+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.