Kellogg's

Request Brand Report Compare brand

Country Flag of United States United States
State Michigan
Sector Food
Offices -
Employees 31,000
Website www.kelloggcompany.com

Brand value $7,880m
Brand rating AAA-
Enterprise value $21,387m
Value / market cap 36.8%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

Kellogg's appears in the following brand league tables:

Rank 150 in the Global 500 2014.
Rank 60 in the The Brand Finance US 500 2014.
Rank 100 in the Global 500 2013.
Rank 117 in the Global 500 2012.
Rank 122 in the Global 500 2011.
Rank 71 in the Global 500 2009.
Rank 72 in the Global 500 2009.
Rank 73 in the Global 500 2008.
Rank 67 in the Global 250 2007.

2014 brand performance*

Brand value $7,880m
Brand rating AAA-
Enterprise value $21,387m
Value / ent. value 36.8%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $7,068m
Brand rating AAA-
Enterprise value $19,605m
Value / ent. value 36.1%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $7,955m
Brand rating AAA-
Enterprise value $25,366m
Value / ent. value 31.4%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $7,507m
Brand rating AAA+
Enterprise value $23,521m
Value / ent. value 31.9%

* Figures taken on 31st December 2010.

Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

Select Competitors Below

Mondelez International Inc

Conagra

Campbell s

Pepsi

Hershey s

Nestlé

Snyder s-Lance Inc

J&J Snack Foods Corp

Royal Wessanen

Kraft Foods Group Inc

Tyson

ADM

Pinnacle Foods Inc

Mead Johnson Nutrition Co

TreeHouse Foods Inc

McCormick & Co Inc/MD

Dean FOODS