Performance of the brand

A poor season for Juventus saw them finish 7th in Serie A and miss out on European football this year. As with Italian football as a whole, attendances continue to fall at the Stadio Olimpico and Juve remain far from their pre-match-fixing-scandal heights. In a pioneering move for an Italian club, the 2011-2012 season will see Juve play in the new “club owned” 41,000 seat stadium. 

By owning the stadium, the club has full access to its earning capability on match-day revenues, a new and increased corporate hospitality offering, and naming rights opportunities. It’s interesting that the new stadium holds 26,000 less seats than its former home which was commonly only 30% utilised. Juventus now need on pitch success to ensure its new investment is a triumph and its  brand value can gorw again

League tables

Juventus appears in the following brand league tables:

Rank 16 in the The Brand Finance® Football 50 2012.
Rank 10 in the Top 25 Football Club Brands 2011.
Rank 10 in the The Brand Finance® Football 50 2011.
Rank 10 in the Top 25 Football Club Brands 2010.
Rank 10 in the Top 25 Football Club Brands 2009.