Performance of the brand

Despite a higher average attendance than AC Milan in the same stadium, Inter are still behind their Milan rivals in brand value. However, 2010’s Champions League win helped them boost their brand awareness globally. But like AC Milan they need to boost their brand domestically to gain match day revenues and provide a platform for future success. To tackle its nominal commercial returns, the club has appointed a new commercial director Mario De Vivo, who brings his FMCG experience to help drive development of the Inter Milan brand. 

Inter reported a “reduced” loss of €70m in the 2009-2010 period and will need to further eradicate this to meet the new UEFA Financial Fair Play rules (FFP). The move to collective TV selling rights in the Italian league has dented Inter’s revenues and the club will need to continue its European success to access the lucrative prize pots available and seal more lucrative commercial deals off the back of the sporting success.

League tables

Inter Milan appears in the following brand league tables:

Rank 13 in the The Brand Finance® Football 50 2012.
Rank 8 in the Top 25 Football Club Brands 2011.
Rank 8 in the The Brand Finance® Football 50 2011.
Rank 8 in the Top 25 Football Club Brands 2010.
Rank 9 in the Top 25 Football Club Brands 2009.