Intel

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Country Flag of United States United States
Sector Semiconductors
Offices -
Employees -

Brand value $21,139m
Brand rating AA+
Enterprise value $92,834m
Value / market cap 22.8%
User rating

Market cap

Market cap for Intel over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Intel appears in the following brand league tables:

Rank 26 in the Global 500 2013.
Rank 20 in the Global 500 2012.
Rank 27 in the Global 500 2011.
Rank 28 in the Global 500 2010.
Rank 25 in the Global 500 2009.
Rank 14 in the Global 500 2008.
Rank 13 in the Global 250 2007.

2013 brand performance*

Brand value $21,139m
Brand rating AA+
Enterprise value $92,834m
Value / ent. value 22.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $21,908m
Brand rating AA+
Enterprise value $113,435m
Value / ent. value 19.3%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $19,078m
Brand rating AA+
Enterprise value $92,546m
Value / ent. value 20.6%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $16,642m
Brand rating AA+
Enterprise value $95,316m
Value / ent. value 17.5%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 6 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

Strapline

‘Intel inside’ – the slogan launched in 1991 through TV advertising represented the first time a PC component manufacturer had successfully communicated directly with computer buyers. This campaign helped launch Intel as a household name and elevate the industry as a whole into the mainstream in the eyes of the consumer. Intel can now be considered a brand with similar levels of brand awareness as many older, more established brands such as Coca Cola.

PR

Intel Corporate Responsibility Report 2009