IBM
Country
United States
Sector
IT Services
Offices
-
Employees
-
Brand value
$37,721m
Brand rating
AA+
Enterprise value
$231,914m
Value / market cap
16.3%
User rating
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
IBM appears in the following brand league tables:
Rank 6 in the
Global 500 2013.
Rank 4 in the
Global 500 2012.
Rank 4 in the
Global 500 2011.
Rank 4 in the
Global 500 2010.
Rank 3 in the
Global 500 2009.
Rank 5 in the
Global 500 2008.
Rank 5 in the
Global 250 2007.
2013 brand performance*
Brand value
$37,721m
Brand rating
AA+
Enterprise value
$231,914m
Value / ent. value
16.3%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$39,135m
Brand rating
AA+
Enterprise value
$241,208m
Value / ent. value
16.2%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$36,157m
Brand rating
AA+
Enterprise value
$189,718m
Value / ent. value
19.1%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$33,706m
Brand rating
AA
Enterprise value
$180,028m
Value / ent. value
18.7%
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 6 votes.
Hi-res logo
Strapline
"THINK" was a one-word strapline developed by IBM founder Thomas J. Watson, Sr. It appeared in IBM offices, plants and company publications in the 1920s and in the early 1930s began to take precedence over other slogans in IBM. It emits an aurora of intelligence and a commitment to new innovative discoveries.
