HTC

Request Brand Report Compare brand

Country Flag of Taiwan Taiwan
Sector Telecommunications
Offices -
Employees 14,252

Brand value $1,441m
Brand rating AA-
Enterprise value $2,695m
Value / market cap 53.5%
User rating

League tables

HTC appears in the following brand league tables:

Rank 100 in the Tech 100 2015.
Rank 64 in the Telecoms 500 2013.
Rank 252 in the Global 500 2012.
Rank 37 in the Telecoms 500 2012.
Rank 44 in the Telecoms 500 2011.
Rank 494 in the Global 500 2011.

2015 brand performance*

Brand value $1,441m
Brand rating AA-
Enterprise value $2,695m
Value / ent. value 53.5%

* Figures taken on 31st December 2014.

2013 brand performance*

Brand value $2,098m
Brand rating A+
Enterprise value $5,711m
Value / ent. value 36.7%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $4,106m
Brand rating AA
Enterprise value $17,136m
Value / ent. value 24.0%

* Figures taken on 31st December 2011.

Brandirectory user rating*

* Average values from a total of 3 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment