* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
HSBC appears in the following brand league tables:
Rank 22 in the
Global 500 2013.
Rank 3 in the Brands of British Origin Top 50 2013.
Rank 3 in the Banking 500 2013.
Rank 1 in the Banking 500 2012.
Rank 13 in the Global 500 2012.
Rank 2 in the Brands of British Origin Top 50 2012.
Rank 3 in the Banking 500 2011.
Rank 11 in the Global 500 2011.
Rank 2 in the Brands of British Origin Top 50 2011.
Rank 1 in the Banking 500 2010.
Rank 8 in the Global 500 2010.
Rank 2 in the Brands of British Origin Top 50 2010.
Rank 7 in the Global 500 2009.
Rank 1 in the Banking 500 2009.
Rank 7 in the Global 500 2008.
Rank 1 in the Banking 500 2008.
Rank 6 in the Global 250 2007.
Rank 2 in the Banking 500 2007.
Rank 2 in the Banking 100 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 23 votes.
Having sponsored the Jaguar Racing Formula One team since the days of Stewart Grand Prix, HSBC ended its relationship with the sport when Red Bull purchased Jaguar Racing from Ford. HSBC has now switched its focus to golf, taking title sponsorship of events such as the HSBC World Match Play Championship, HSBC Women's World Match Play Championship (now defunct), HSBC Champions and HSBC Women's Champions.
In football HSBC sponsors French club AS Monaco and Mexican club C.F. Pachuca, and in rugby league, HSBC sponsors Telford Raiders in the Rugby League Conference. In Australia, HSBC sponsors the New South Wales Waratahs rugby team in the Super 14 rugby union competition, as well as the Hawthorn Football Club in the Australian Football League.
In the United States, HSBC owns the naming rights to the home arena of the National Hockey League's Buffalo Sabres until 2026.
HSBC's other sponsorships are mainly in the area of education, health and the environment. In November 2006, HSBC announced a $5 million partnership with SOS Children as part of Future First.
HSBC sponsors the Great Canadian Geography Challenge, which has had around 2 million participants in the past 12 years. Since 2001, HSBC has sponsored the Celebration of Light, an annual musical fireworks competition in Vancouver, British Columbia, Canada. In 2007 HSBC announced it would be a sponsor of the National Hockey League's Vancouver Canucks and Calgary Flames. HSBC has also sponsored a professional gaming team that was disbanded late 2007.
HSBC is the official banking partner of the Wimbledon Tennis Championships, providing banking facilities on site and renaming the Road to Wimbledon junior event, as The HSBC Road to Wimbledon National 14 and Under Challenge.