Hertz

Request Brand Report Compare brand

Country Flag of United States United States
Sector Commercial Services
Offices -
Employees -

Brand value $2,719m
Brand rating AA-
Enterprise value $15,388m
Value / market cap 17.7%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Hertz over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Hertz appears in the following brand league tables:

Rank 427 in the Global 500 2012.
Rank 383 in the Global 500 2009.
Rank 192 in the Global 250 2007.

2012 brand performance*

Brand value $2,719m
Brand rating AA-
Enterprise value $15,388m
Value / ent. value 17.7%

* Figures taken on 31st December 2011.

2009 brand performance*

Brand value $1,721m
Brand rating A+
Enterprise value $13,723m
Value / ent. value 12.5%

* Figures taken on 31st December 2008.