Hertz

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Country Flag of United States United States
State New Jersey
Sector Commercial Services
Offices -
Employees 30,200
Website www.hertz.com

Brand value $1,940m
Brand rating AA
Enterprise value $27,260m
Value / market cap 7.1%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

Hertz appears in the following brand league tables:

Rank 309 in the The Brand Finance US 500 2014.
Rank 427 in the Global 500 2012.
Rank 383 in the Global 500 2009.
Rank 383 in the Global 500 2009.
Rank 192 in the Global 250 2007.

2014 brand performance*

Brand value $1,940m
Brand rating AA
Enterprise value $27,260m
Value / ent. value 7.1%

* Figures taken on 31st December 2013.

2012 brand performance*

Brand value $2,719m
Brand rating AA-
Enterprise value $15,388m
Value / ent. value 17.7%

* Figures taken on 31st December 2011.

Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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