Heineken

Request Brand Report Compare brand

Country Flag of Netherlands Netherlands
Sector Beverages
Offices -
Employees 76,191
Website www.heinekeninternational.com

Brand value $5,058m
Brand rating AA+
Enterprise value $11,857m
Value / market cap 42.7%
User rating

League tables

Heineken appears in the following brand league tables:

Rank 263 in the Global 500 2014.
Rank 10 in the Netherlands 50 2014.
Rank 277 in the Global 500 2013.
Rank 8 in the Netherlands 50 2013.
Rank 274 in the Global 500 2012.
Rank 7 in the Netherlands 50 2012.
Rank 263 in the Global 500 2011.
Rank 7 in the Netherlands 50 2011.
Rank 46 in the Global 500 2009.
Rank 43 in the Global 500 2009.
Rank 65 in the Global 500 2008.
Rank 85 in the Global 250 2007.

2014 brand performance*

Brand value $5,058m
Brand rating AA+
Enterprise value $11,857m
Value / ent. value 42.7%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $4,218m
Brand rating AA+
Enterprise value $9,258m
Value / ent. value 45.6%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,867m
Brand rating AAA-
Enterprise value $7,688m
Value / ent. value 50.3%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,936m
Brand rating AA+
Enterprise value $8,438m
Value / ent. value 46.6%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 9 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

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