Harley-Davidson

Request Brand Report Compare brand

Country Flag of United States United States
Sector Leisure Time
Offices -
Employees -

Brand value $2,617m
Brand rating AA
Enterprise value $12,835m
Value / market cap 20.4%
User rating

Market cap

Market cap for Harley-Davidson over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Harley-Davidson appears in the following brand league tables:

Rank 449 in the Global 500 2012.
Rank 424 in the Global 500 2011.
Rank 424 in the Global 500 2011.
Rank 309 in the Global 500 2010.
Rank 245 in the Global 500 2009.
Rank 206 in the Global 500 2008.
Rank 150 in the Global 250 2007.

2012 brand performance*

Brand value $2,617m
Brand rating AA
Enterprise value $12,835m
Value / ent. value 20.4%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,592m
Brand rating AA
Enterprise value $12,398m
Value / ent. value 20.9%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $2,928m
Brand rating AAA+
Enterprise value $10,477m
Value / ent. value 27.9%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $2,785m
Brand rating AAA+
Enterprise value -
Value / ent. value -

* Figures taken on 31st December 2008.

Brandirectory user rating*

* Average values from a total of 1 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment