Harley-Davidson

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Country Flag of United States United States
State Wisconsin
Sector Auto Manufacturers
Offices -
Employees 5,800
Website www.harley-davidson.com

Brand value $3,938m
Brand rating AAA-
Enterprise value $17,722m
Value / market cap 22.2%
User rating

League tables

Harley-Davidson appears in the following brand league tables:

Rank 364 in the Global 500 2014.
Rank 27 in the Brand Finance Auto 100 2014.
Rank 134 in the The Brand Finance US 500 2014.
Rank 465 in the Global 500 2013.
Rank 449 in the Global 500 2012.
Rank 423 in the Global 500 2011.
Rank 245 in the Global 500 2009.
Rank 246 in the Global 500 2009.
Rank 206 in the Global 500 2008.
Rank 150 in the Global 250 2007.

2014 brand performance*

Brand value $3,938m
Brand rating AAA-
Enterprise value $17,722m
Value / ent. value 22.2%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $2,726m
Brand rating AA
Enterprise value $14,796m
Value / ent. value 18.4%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $2,617m
Brand rating AA
Enterprise value $12,835m
Value / ent. value 20.4%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $2,592m
Brand rating AA
Enterprise value $12,398m
Value / ent. value 20.9%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 9 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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