Google

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Country Flag of United States United States
Sector Internet
Offices -
Employees -

Brand value $52,132m
Brand rating AAA+
Enterprise value $173,628m
Value / market cap 30.0%
User rating

Market cap

Market cap for Google over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Google appears in the following brand league tables:

Rank 3 in the Global 500 2013.
Rank 2 in the Global 500 2012.
Rank 1 in the Global 500 2011.
Rank 2 in the Global 500 2010.
Rank 5 in the Global 500 2009.
Rank 3 in the Global 500 2008.
Rank 15 in the Global 250 2007.

2013 brand performance*

Brand value $52,132m
Brand rating AAA+
Enterprise value $173,628m
Value / ent. value 30.0%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $47,463m
Brand rating AAA+
Enterprise value $155,895m
Value / ent. value 30.4%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $44,294m
Brand rating AAA+
Enterprise value $143,016m
Value / ent. value 31.0%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $36,191m
Brand rating AAA+
Enterprise value $162,974m
Value / ent. value 22.2%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 49 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

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Key people

Eric Schmidt
Chairman of the Board and Chief Executive Officer

Since joining Google in 2001, Eric Schmidt has helped grow the company from a Silicon Valley startup to a global enterprise. Under his leadership, Google has dramatically scaled its infrastructure and broadened its offerings while maintaining a culture of strong innovation. His background uniquely prepares him to lead Google's efforts toward technological solutions that focus on users. With founders Sergey Brin and Larry Page, and the rest of the executive team, Eric oversees the company's technical and business strategy.

Prior to joining Google, Eric was the Chairman and CEO of Novell and Chief Technology Officer at Sun Microsystems, Inc., where he led the development of Java, Sun's platform-independent programming technology. Earlier in his career, Eric was a member of the research staff at Xerox Palo Alto Research Center (PARC) and held positions at Bell Laboratories and Zilog. He holds a bachelor's degree in electrical engineering from Princeton University as well as a master's and Ph.D. in computer science from the University of California, Berkeley.

Eric is a member of President Obama's Council of Advisors on Science and Technology. He was elected to the National Academy of Engineering in 2006 and inducted into the American Academy of Arts and Sciences as a fellow in 2007. Eric also chairs the board of the New America Foundation.

 

Larry Page
Co-Founder & President, Products
 

Larry Page was Google's founding CEO and grew the company to more than 200 employees and profitability before moving into his role as president of products in April 2001. He continues to share responsibility for Google's day-to-day operations with Eric Schmidt and Sergey Brin.

The son of Michigan State University computer science professor Dr. Carl Victor Page, Larry's love of computers began at age six. While following in his father's footsteps in academics, he became an honors graduate from the University of Michigan, where he earned a bachelor's degree in engineering, with a concentration on computer engineering. During his time in Ann Arbor, Larry built an inkjet printer out of Lego™ bricks.

While in the Ph.D. program in computer science at Stanford University, Larry met Sergey Brin, and together they developed and ran Google, which began operating in 1998. Larry went on leave from Stanford after earning his master's degree.

In 2002, Larry was named a World Economic Forum Global Leader for Tomorrow. He is a member of the National Advisory Committee (NAC) of the University of Michigan College of Engineering, and together with co-founder Sergey Brin, Larry was honored with the Marconi Prize in 2004. He is a trustee on the board of the X PRIZE, and was elected to the National Academy of Engineering in 2004.

 

Sergey Brin
Co-Founder & President, Technology
 

Sergey Brin, a native of Moscow, received a bachelor of science degree with honors in mathematics and computer science from the University of Maryland at College Park. He is currently on leave from the Ph.D. program in computer science at Stanford University, where he received his master's degree. Sergey is a recipient of a National Science Foundation Graduate Fellowship as well as an honorary MBA from Instituto de Empresa. It was at Stanford where he met Larry Page and worked on the project that became Google. Together they founded Google Inc. in 1998, and Sergey continues to share responsibility for day-to-day operations with Larry Page and Eric Schmidt.

Sergey's research interests include search engines, information extraction from unstructured sources, and data mining of large text collections and scientific data. He has published more than a dozen academic papers, including Extracting Patterns and Relations from the World Wide Web; Dynamic Data Mining: A New Architecture for Data with High Dimensionality, which he published with Larry Page; Scalable Techniques for Mining Casual Structures; Dynamic Itemset Counting and Implication Rules for Market Basket Data; and Beyond Market Baskets: Generalizing Association Rules to Correlations.

Sergey has been a featured speaker at several international academic, business and technology forums, including the World Economic Forum and the Technology, Entertainment and Design Conference. He has shared his views on the technology industry and the future of search on the Charlie Rose Show, CNBC, and CNNfn. In 2004, he and Larry Page were named "Persons of the Week" by ABC World News Tonight.