Gillette

Request Brand Report Compare brand

Country Flag of United States United States
Sector Cosmetics/Personal
Offices -
Employees -

Brand value $7,784m
Brand rating AAA-
Enterprise value $204,618m
Value / market cap 38.5%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Market cap

Market cap for Gillette over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Gillette appears in the following brand league tables:

Rank 3 in the Top 50 Cosmetics Brands 2011.
Rank 119 in the Global 500 2011.

2011 brand performance*

Brand value $7,784m
Brand rating AAA-
Enterprise value $204,618m
Value / ent. value 3.8%

* Figures taken on 31st December 2010.

2009 brand performance*

Brand value $6,554m
Brand rating AAA+
Enterprise value $208,333m
Value / ent. value 3.1%

* Figures taken on 31st December 2008.

2008 brand performance*

Brand value $10,476m
Brand rating AAA+
Enterprise value $258,388m
Value / ent. value 4.1%

* Figures taken on 31st December 2007.