Gillette

Request Brand Report Compare brand

Country Flag of United States United States
Sector Cosmetics/Personal
Offices -
Employees -

Brand value $8,988m
Brand rating AAA
Enterprise value $20,778m
Value / market cap 43.3%
User rating

League tables

Gillette appears in the following brand league tables:

Rank 55 in the US 500 2015.
Rank 121 in the Global 500 2012.
Rank 95 in the Global 500 2009.
Rank 94 in the Global 500 2009.
Rank 65 in the Global 500 2008.
Rank 12 in the Global 250 2007.

2015 brand performance*

Brand value $8,988m
Brand rating AAA
Enterprise value $20,778m
Value / ent. value 43.3%

* Figures taken on 31st December 2014.

2014 brand performance*

Brand value $8,409m
Brand rating AAA-
Enterprise value $21,982m
Value / ent. value 38.3%

* Figures taken on 31st December 2013.

2012 brand performance*

Brand value $7,806m
Brand rating AA+
Enterprise value $20,691m
Value / ent. value 37.7%

* Figures taken on 31st December 2011.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment