Gillette

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Country Flag of United States United States
Sector Cosmetics/Personal
Offices -
Employees -

Brand value $7,806m
Brand rating AA+
Enterprise value $20,691m
Value / market cap 37.7%
User rating

Market cap

Market cap for Gillette over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Gillette appears in the following brand league tables:

Rank 121 in the Global 500 2012.
Rank 119 in the Global 500 2011.
Rank 119 in the Global 500 2010.
Rank 94 in the Global 500 2009.
Rank 65 in the Global 500 2008.
Rank 12 in the Global 250 2007.

2012 brand performance*

Brand value $7,806m
Brand rating AA+
Enterprise value $20,691m
Value / ent. value 37.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $7,784m
Brand rating AAA-
Enterprise value $20,238m
Value / ent. value 38.5%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $6,835m
Brand rating AAA+
Enterprise value $20,225m
Value / ent. value 33.8%

* Figures taken on 31st December 2009.

2009 brand performance*

Brand value $6,554m
Brand rating AAA+
Enterprise value $208,333m
Value / ent. value 3.1%

* Figures taken on 31st December 2008.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment