Generali

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Country Flag of Italy Italy
Sector Insurance
Offices -
Employees -

Brand value $10,183m
Brand rating AA
Enterprise value $24,685m
Value / market cap 41.3%
User rating

Market cap

Market cap for Generali over a period of time

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

League tables

Generali appears in the following brand league tables:

Rank 91 in the Global 500 2013.
Rank 76 in the Global 500 2012.
Rank 96 in the Global 500 2011.
Rank 84 in the Global 500 2010.
Rank 80 in the Global 500 2009.
Rank 53 in the Global 500 2008.
Rank 43 in the Global 250 2007.

2013 brand performance*

Brand value $10,183m
Brand rating AA
Enterprise value $24,685m
Value / ent. value 41.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $11,168m
Brand rating AA
Enterprise value $27,358m
Value / ent. value 40.8%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $9,487m
Brand rating AA
Enterprise value $23,730m
Value / ent. value 40.0%

* Figures taken on 31st December 2010.

2010 brand performance*

Brand value $8,868m
Brand rating AA
Enterprise value $30,888m
Value / ent. value 28.7%

* Figures taken on 31st December 2009.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Mission statement

The Mission of the Generali Group is to:

 

  • become the leading insurance group in terms of profitability in the major European countries in which the Group operates

 

 

  • play an important role in high-potential markets

 

 

  • grow in the retail and SME (Small & Medium-sized enterprises) sectors by implementing a distribution strategy based primarily on 
  • agents networks and focused on a multi-brand approach

 

 



 

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