Generali

Request Brand Report Compare brand

Country Flag of Italy Italy
Sector Insurance
Offices -
Employees 78,940
Website www.generali.com

Brand value $13,002m
Brand rating AA-
Enterprise value $32,674m
Value / market cap 39.8%
User rating

League tables

Generali appears in the following brand league tables:

Rank 3 in the Insurance 50 2015.
Rank 86 in the Global 500 2015.
Rank 1 in the Italy 50 2015.
Rank 1 in the Italy 50 2014.
Rank 86 in the Global 500 2014.
Rank 91 in the Global 500 2013.
Rank 1 in the Italy 50 2013.
Rank 76 in the Global 500 2012.
Rank 96 in the Global 500 2011.
Rank 81 in the Global 500 2009.
Rank 80 in the Global 500 2009.
Rank 53 in the Global 500 2008.
Rank 43 in the Global 250 2007.

2015 brand performance*

Brand value $13,002m
Brand rating AA-
Enterprise value $32,674m
Value / ent. value 39.8%

* Figures taken on 31st December 2014.

2014 brand performance*

Brand value $13,163m
Brand rating AA
Enterprise value $34,619m
Value / ent. value 38.0%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $10,183m
Brand rating AA
Enterprise value $24,685m
Value / ent. value 41.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $11,168m
Brand rating AA
Enterprise value $27,358m
Value / ent. value 40.8%

* Figures taken on 31st December 2011.

Brandirectory user rating*

* Average values from a total of 4 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment