GE

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Country Flag of United States United States
State Connecticut
Sector Technology
Offices -
Employees 305,000
Website www.ge.com

Brand value $52,533m
Brand rating AAA-
Enterprise value $526,619m
Value / market cap 10.0%
User rating

League tables

GE appears in the following brand league tables:

Rank 6 in the Global 500 2014.
Rank 5 in the The Brand Finance US 500 2014.
Rank 7 in the Global 500 2013.
Rank 7 in the Global 500 2012.
Rank 7 in the Global 500 2011.
Rank 6 in the Global 500 2009.
Rank 6 in the Global 500 2009.
Rank 6 in the Global 500 2008.
Rank 7 in the Global 250 2007.

2014 brand performance*

Brand value $52,533m
Brand rating AAA-
Enterprise value $526,619m
Value / ent. value 10.0%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $37,161m
Brand rating AA
Enterprise value $435,751m
Value / ent. value 8.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $33,214m
Brand rating AA+
Enterprise value $468,286m
Value / ent. value 7.1%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $30,504m
Brand rating AA+
Enterprise value $475,066m
Value / ent. value 6.4%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 9 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

Logo

Who the logo was designed by: The logo was designed by an engineer employed at GE.The letterforms came first and the circle with the curls arrived from a merger with another company a few years later.

When it was first introduced: GE’s logo, also known as the “Monogram,” was first designed in the late 19th century as cursive letterforms for “GE” and has largely remained the same since 1900 when it evolved into the stylized circular form known today across the globe.

What it stands for and symbolizes

As the primary visual symbol for GE, the Monogram reflects the company’s heritage and customer-centric philosophy of being friendly, open, approachable and a part of the world we live in. 

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