* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Ford appears in the following brand league tables:
Rank 5 in the
The BrandFinance® Auto 50 2013.
Rank 34 in the Global 500 2013.
Rank 5 in the The BrandFinance® Auto 50 2012.
Rank 36 in the Global 500 2012.
Rank 40 in the Global 500 2011.
Rank 53 in the Global 500 2010.
Rank 53 in the Global 500 2009.
Rank 52 in the Global 500 2008.
Rank 59 in the Global 250 2007.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 28 votes.
After its foundation in 1903 there was a fairly complicated, odd design that included a "Detroit - Mich." tag and spelled out "Ford Motor Co.” In 1912, the Ford logo made a complete change over to a very simplistic oval design. The famous Blue Oval came around in 1928 and set the basic shape and colour of future Ford logos. The next blue oval doesn't have an exact date of release, but it was used throughout the years leading up to the Centennial logo. It was basically a longer, shorter version of the logo from 1928. The last logo is the "Centennial Blue Oval" released in 2003 in honour of the 100 years Ford Motor Company had been around.
Since the company's founding in 1903, the name Ford has been synonymous with the automotive industry. Company founder Henry Ford Sr. became known for innovation, transforming cars into commodities for the masses and his company into an American icon. Henry Ford was already 40 years old when he founded the Ford Motor Company, which would go on to become one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. The largest family-controlled company in the world has been in continuous family control for over 100 years by now.
Ford's current strength stems from what was a literal bet-the-company decision in 2006 to borrow $23.6 billion, putting even the company's fabled blue logo up as collateral. That money helped Ford move more quickly than General Motors or Chrysler to bring out new lines of more fuel-efficient vehicles, and, more crucially, provided a cash cushion when the car market tanked along with the economy in late 2008. Ford also shifted its strategy to focus on its core brands and has sold off luxury brands, including Jaguar and Land Rover to the Tata Group of India for $2.3 billion in 2009. In March 2010, Ford reached an agreement to sell its Volvo subsidiary to a Chinese conglomerate.
Ford. Feel the Difference.
For 17 years, Ford has been a national sponsor of the Susan G. Komen Race for the Cure and has dedicated more than $110 million to breast cancer prevention and research. They are working to increase breast cancer awareness, last year creating over one billion media impressions.
In 2011, Ford additionally marked its 10th season as a sponsor of the Emmy Award-winning FOX television show American Idol, providing the car manufacturer with nationwide media exposure.