Ford

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Country Flag of United States United States
State Michigan
Sector Auto Manufacturers
Offices -
Employees 180,000
Website www.ford.com

Brand value $20,236m
Brand rating AAA-
Enterprise value $52,597m
Value / market cap 38.5%
User rating

League tables

Ford appears in the following brand league tables:

Rank 41 in the Global 500 2014.
Rank 7 in the Brand Finance Auto 100 2014.
Rank 23 in the The Brand Finance US 500 2014.
Rank 34 in the Global 500 2013.
Rank 5 in the The BrandFinance® Auto 50 2013.
Rank 36 in the Global 500 2012.
Rank 40 in the Global 500 2011.
Rank 55 in the Global 500 2009.
Rank 53 in the Global 500 2009.
Rank 52 in the Global 500 2008.
Rank 59 in the Global 250 2007.

2014 brand performance*

Brand value $20,236m
Brand rating AAA-
Enterprise value $52,597m
Value / ent. value 38.5%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $19,623m
Brand rating AA+
Enterprise value $101,618m
Value / ent. value 19.3%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $17,559m
Brand rating AA+
Enterprise value $104,207m
Value / ent. value 16.9%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $16,662m
Brand rating AA+
Enterprise value $108,342m
Value / ent. value 15.4%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 28 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

 

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