Fiat

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Country Flag of Italy Italy
Sector Auto Manufacturers
Offices -
Employees 223,699
Website www.fiatspa.com

Brand value $5,179m
Brand rating AA
Enterprise value $7,951m
Value / market cap 65.1%
User rating

League tables

Fiat appears in the following brand league tables:

Rank 253 in the Global 500 2014.
Rank 7 in the Italy 50 2014.
Rank 16 in the Brand Finance Auto 100 2014.
Rank 189 in the Global 500 2013.
Rank 13 in the The BrandFinance® Auto 50 2013.
Rank 6 in the Italy 50 2013.
Rank 239 in the Global 500 2012.
Rank 224 in the Global 500 2011.
Rank 197 in the Global 500 2009.
Rank 197 in the Global 500 2009.
Rank 185 in the Global 500 2008.

2014 brand performance*

Brand value $5,179m
Brand rating AA
Enterprise value $7,951m
Value / ent. value 65.1%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $5,768m
Brand rating AA-
Enterprise value $8,530m
Value / ent. value 67.6%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $4,350m
Brand rating A+
Enterprise value $14,667m
Value / ent. value 29.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $4,447m
Brand rating A+
Enterprise value $15,173m
Value / ent. value 29.3%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 5 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.