ENBW
Brand value
$3,008m
Brand rating
A
Enterprise value
$19,548m
Value / market cap
15.4%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Performance of the brand
EnBW Energie Baden-Württemberg (EnBW) represents Germany’s third largest energy company, especially focusing on the gas, energy, environmental services, and electricity business including the grid and sales segment, as well as the generation and trading segment. EnBW is headquartered in Karlsruhe, Germany and counts over 20,000 employees and around six million customers. In 2010, EnBW recorded revenues of €15,509 million, a 12.5% increase over the 2009 results (€15,564 million). However, the Tōhoku earthquake in Japan in March 2011 suddenly meant a dramatic change for Germany’s major energy providers – including EnBW. The earthquake and tsunami caused the world’s largest nuclear disaster since Chernobyl in 1986, resulting in nuclear meltdowns and the release of radioactive materials at the Fukushima Nuclear Power Plant. Shortly after this disaster, various nations recognised the danger nuclear power plants bury and started considering a nuclear phase out. After Germany decided to phase out nuclear energy by 2022 and to focus on clean and renewable energy instead, EnBW had to start considering a shift towards clean energy as well. At the moment, nuclear power generation represents 51% within the Group, followed by 34.5% fossil energy and only 10.5% renewable energy. Moreover, due to energy policy decisions made in 2010, EnBW faces heavy financial burdens, including additional payment obligations of as much as € 440 million per year from the nuclear fuel rod tax alone over the next few years. Only if EnBW will manage to adapt to the changing demands of the energy market, it will be able to strengthen its position as well as its brand value. In 2011, EnBW recorded a brand value of $2,917 million and was ranked 378th within The BrandFinance® Global 500 2011 brand valuations
League tables
ENBW appears in the following brand league tables:
Rank 379 in the
Global 500 2012.
Rank 28 in the
Germany 30 2012.
Rank 378 in the
Global 500 2011.
Rank 23 in the
Germany 30 2011.
Rank 378 in the
Global 500 2011.
Rank 485 in the
Global 500 2008.
2012 brand performance*
Brand value
$3,008m
Brand rating
A
Enterprise value
$19,548m
Value / ent. value
15.4%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$2,917m
Brand rating
A
Enterprise value
$18,558m
Value / ent. value
15.7%
* Figures taken on 31st December 2010.
Company history
EnBW Trading GmbH (ETG) was founded under the name EnBW Gesellschaft für Stromhandel mbH in 1997. In 1998, the company started trading with physical and financial power products in the German and international markets and decided to enter the gas market three years later. In 2002, EnBW furthermore expanded its product range by including option trading into its portfolio. The planning and control of power station deployment was added soon, as well as the responsibility for fuel trade. The objective behind the bundling of these central tasks was to concentrate and manage all market price risks at one company within the EnBW Group. As a result, the EnBW Gesellschaft für Stromhandel mbH was renamed into EnBW Trading GmbH (ETG) in September 2004. In early 2005, ETG commenced with the international trade of CO2-emission certificates and also integrated this trade segment into its risk controlling and management strategy. Since 2006, ETG has furthermore entered the CDM business field.
Key people
Hans-Peter Villis, CEO
Hans-Peter Villis serves as Chief Executive Officer at EnBW since October 2007. Before joining EnBW in 2007, he served as Chairman of the Board of Management at E.ON Westfalen Weser AG and Chief Financial Officer and Deputy Chairman of the Board of Management at E.ON Nordic AB.
Thomas Kusterer, CFO
Thomas Kusterer serves as Chief Financial Officer at EnBW since April 2011. He already held the position as CFO at EDF Energy plc in London and served as Vice President Account and Tax and Senior Vice President Finance at EnBW between 2009 and 2011.
