DZ BANK
Brand value
$3,330m
Brand rating
A
Market cap
-
Value / market cap
-
This brand has received no votes.
Performance of the brand
The Deutsche Zentral-Genossenschaftsbank AG (DZ Bank) is the central bank for around 900 cooperative Volksbanken Raiffeisenbanken in Germany and ranks banks such as the Bausparkasse Schwäbisch Hall, the DG HYP, the DZ PRIVATBANK Group, the DZ PRIVATBANK Switzerland, R+V Insurances, the TeamBank, the Union Investment Group, as well as the VR LEASING among its members. The DZ Bank is Germany’s fourth largest bank and is also ranked as the second most valuable German bank (rank 40) within the BrandFinance® Banking 500 2011 after Deutsche Bank (rank 14). With a market share of 25% in Germany, the DZ Bank provides more than 30 million customers with products and services in the area of retail banking, transaction and investment banking, as well as structured and corporate finance.
Also the DZ Bank feels the consequences of the European debt crisis, representing one of Greece’s major German creditors. Concern about rising government debt levels across the globe together with a wave of downgrading of European government debt created alarm in financial markets. In the first half of 2011, the bank saw its net profits decline by 7.6% compared to the 2010 results.
The critical financial situation also had a major impact on the bank’s brand value. Within the BrandFinance® Banking 500 2011 league table, the German bank lost 14 ranks, now holding rank 40. Moreover, in 2011, the DZ Bank brand lost 13% of its value, dropping down to $4,303 million compared to $4,953 million in 2010. Given the recent economic developments, it can be expected that brand value will further decrease within the upcoming 2012 brand valuation results. Future economic growth and the stability of the financial markets will continuously be impacted by the European sovereign debt crisis.
Last changed December 14, 2011
League tables
DZ BANK appears in the following brand league tables:
Rank 52 in the
Banking 500 2012.
Rank 333 in the
Global 500 2012.
Rank 24 in the
Germany 30 2012.
Rank 239 in the
Global 500 2011.
Rank 239 in the
Global 500 2011.
Rank 18 in the
Germany 30 2011.
Rank 40 in the
Banking 500 2011.
Rank 34 in the
Banking 500 2010.
Rank 174 in the
Global 500 2010.
Rank 27 in the
Banking 500 2009.
Rank 152 in the
Global 500 2009.
2012 brand performance*
Brand value
$3,330m
Brand rating
A
Market cap
-
Value / market cap
-
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$4,303m
Brand rating
AA-
Market cap
-
Value / market cap
-
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$4,953m
Brand rating
A
Market cap
-
Value / market cap
-
* Figures taken on 31st December 2009.
2009 brand performance*
Brand value
$4,475m
Brand rating
AA
Market cap
$25,520m
Value / market cap
17.5%
* Figures taken on 31st December 2008.
Company history
When Hermann Schulze-Delitzsch pioneered the formation of Germany’s first loan association in the mid-19th century, he was not aware of the fact that he began to pave the way for DZ Bank with the foundation of the Volksbanken. A little later, Friedrich Wilhelm Raiffeisen started to create the first local cooperative bank, the Raiffeisen Bank, granting low-interest loans to workers and farmers. The third bank playing an important role within DZ Bank’s history has been the Landwirtschaftliche Genossenschaftsbank AG, a regional central bank, founded by Wilhelm Haas in 1883. This particular bank and the Preussische Zentralgenossenschaftskasse, the national central institution, formed the two roots of the DZ Bank and a three-tier banking system was created. When the organisations of Haas and Raiffeisen merged to become the world’s largest cooperative association, the Preussenkasse became the central credit institution of the entire rural cooperative system. In 1939, the bank, which is now called Deutsche Zentralgenossenschaftskasse, also assumed the role of the central institution for the Volksbanken. After the DG BANK Act in 1975, the Deutsche Zentralgenossenschaftskasse fiannly became a cooperative central institution, enabling and facilitating mergers between regional central banks and central institutions. In 2001, the two ‘root’ banks merged to form DZ Bank that still sees its duty in fostering the cooperative system.
Key people
Wolfgang Kirsch, CEO
Wolfgang Kirsch serves as DZ Bank’s Chief Executive Officer since September 2006 and also holds the position as Deputy Chairman of the Board of Managing Directors since October 2005. Before joining DZ Bank, Kirsch had been working for Deutsche Bank from 1981 to 2002, holding several positions in Germany and Singapore such as General Manager and Chief Country Officer.

