* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
DHL appears in the following brand league tables:
Rank 108 in the
Global 500 2013.
Rank 10 in the Germany 50 2013.
Rank 113 in the Global 500 2012.
Rank 10 in the Germany 30 2012.
Rank 91 in the Global 500 2011.
Rank 9 in the Germany 30 2011.
Rank 108 in the Global 500 2010.
Rank 108 in the Global 500 2009.
Rank 79 in the Global 500 2008.
2013 brand performance*
* Figures taken on 31st December 2012.
2012 brand performance*
* Figures taken on 31st December 2011.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 11 votes.
DHL has been founded in San Francisco in 1969 by Robert Lynn, Adrian Dalsey and Larry Hillblom who started shipping papers by airplane to Honolulu. During the 1970s, the network grew larger and the three entrepreneurs ended up delivering to customers all over the world and became a trusted partner for many companies. In 1974, DHL already counted over 3,000 customers and decided to open its first UK office in London, followed by the German DHL office in Frankfurt in 1977. Two years later, Lynn, Dalsey and Hillblom discovered that their customer needs extend far beyond the traditional delivery of documents. Consequently, they extended their service to delivering packages as well. With this business expansion, a central hub was needed in order to handle all shipments effectively. Thus, in 1985, the first hub was opened in Brussels and tremendously increased the company’s efficiency. In the following years, DHL enters into joint ventures with the People’s Republic of China, as well as into strategic alliances with Deutsche Lufthansa and Japan Airlines. In 1998, Deutsche Post becomes a shareholder in DHL, providing the company with the necessary capital to invest in a new cargo fleet, including 34 new CO2-efficient cargo planes. With its transition into an international delivery service, DHL also started to transform its image in 2003 by changing its corporate colours to red and yellow, including the visual transformation of all packaging materials and vehicles. In order to continuously provide its customers with new products and services, the DHL Innovation Centre opens near Bonn in 2007, aiming to develop highly innovative and marketable products.