Dongfeng Motor

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Country Flag of China China
Sector Auto Manufacturers
Offices -
Employees 109,963
Website www.dfmg.com.cn

Brand value $3,613m
Brand rating A+
Enterprise value $10,135m
Value / market cap 35.7%
User rating

League tables

Dongfeng Motor appears in the following brand league tables:

Rank 405 in the Global 500 2014.
Rank 29 in the Brand Finance Auto 100 2014.
Rank 29 in the China 100 2014.
Rank 453 in the Global 500 2013.
Rank 31 in the The BrandFinance® Auto 50 2013.
Rank 25 in the China 100 2013.
Rank 20 in the China 100 2012.
Rank 368 in the Global 500 2012.
Rank 38 in the China 100 2011.
Rank 32 in the China 100 2010.

2014 brand performance*

Brand value $3,613m
Brand rating A+
Enterprise value $10,135m
Value / ent. value 35.7%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $2,771m
Brand rating A+
Enterprise value $8,272m
Value / ent. value 33.5%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $3,083m
Brand rating A
Enterprise value $11,984m
Value / ent. value 25.7%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $1,160m
Brand rating AA-
Enterprise value $6,439m
Value / ent. value 18.0%

* Figures taken on 31st December 2010.

Brandirectory user rating*

* Average values from a total of 2 votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


 

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