Deutsche Post

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Country Flag of Germany Germany
Sector Transportation
Offices -
Employees 433,796
Website www.dp-dhl.com

Brand value $3,512m
Brand rating AA-
Enterprise value $7,801m
Value / market cap 45.0%
This brand has received no votes.

Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

Deutsche Post appears in the following brand league tables:

Rank 419 in the Global 500 2014.
Rank 31 in the Germany 50 2014.
Rank 454 in the Global 500 2013.
Rank 32 in the Germany 50 2013.
Rank 447 in the Global 500 2012.
Rank 262 in the Global 500 2011.
Rank 242 in the Global 500 2009.
Rank 243 in the Global 500 2009.
Rank 288 in the Global 500 2008.

2014 brand performance*

Brand value $3,512m
Brand rating AA-
Enterprise value $7,801m
Value / ent. value 45.0%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $2,768m
Brand rating AA-
Enterprise value $5,031m
Value / ent. value 55.0%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $2,627m
Brand rating A
Enterprise value $4,170m
Value / ent. value 63.0%

* Figures taken on 31st December 2011.

2011 brand performance*

Brand value $3,949m
Brand rating A
Enterprise value $5,407m
Value / ent. value 73.0%

* Figures taken on 31st December 2010.

Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.

Logo

Since 2009, the company became Deutsche Post DHL and represents itself with two strong brands: the brand DHL stands for a worldwide express and logistics business and the brand Deutsche Post for a national mail business rich in tradition in Germany. Today, the black horn on a yellow background presents a service oriented company that defines itself in terms of three core brand elements: close proximity to its customers, reliable quality when it comes to delivery and confidentiality, as well as groundbreaking services by providing customers with innovative solutions such as the e-Postbrief launched in Germany in 2010, a secure, confidential and reliable form of electronic communication.

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