* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
Deutsche Post appears in the following brand league tables:
Rank 454 in the
Global 500 2013.
Rank 32 in the Germany 50 2013.
Rank 447 in the Global 500 2012.
Rank 262 in the Global 500 2011.
Rank 311 in the Global 500 2010.
Rank 242 in the Global 500 2009.
Rank 288 in the Global 500 2008.
2013 brand performance*
* Figures taken on 31st December 2012.
2011 brand performance*
* Figures taken on 31st December 2010.
2010 brand performance*
* Figures taken on 31st December 2009.
Evolution of the Deutsche Post Logo
In 1490, Franz von Taxis created a courier network on behalf of the Habsburg family. He built postal stations, each one-day distance from the next postal office across Western Europe. At this time, the Deutsche Post trademark was established: postilion riders announced their arrival with the mail horn in order to inform the pending horses. In 1507, the family Thurn and Taxis not only reserved the right to deliver the mail, but also the utilisation of the post horn as an exclusive trademark.
In the 19th century, the number of postilion riders decreased, as their tasks were taken over by carriages and later on by trains. The mail horn, however, was still used as an identification mark for flags, stamps, post boxes, and postmarks. In 1947, the organisation became the Deutsche Bundespost. In addition to letter and parcel delivery, as well as banking services, the organisation now also offered phone services to the citizens.
In the mid-1990s, the Deutsche Bundespost was split into three distinct organisations: Postbank, Deutsche Telekom and Deutsche Post. Afterwards, Deutsche Post was privatised and went public in 2000. With the acquisition and integration of international express and logistics companies such as DHL; Danzas and Excel, the company became the world’s number one within the letter, express and logistics industry at the beginning of the third millennium.
Since 2009, the company became Deutsche Post DHL and represents itself with two strong brands: the brand DHL stands for a worldwide express and logistics business and the brand Deutsche Post for a national mail business rich in tradition in Germany. Today, the black horn on a yellow background presents a service oriented company that defines itself in terms of three core brand elements: close proximity to its customers, reliable quality when it comes to delivery and confidentiality, as well as groundbreaking services by providing customers with innovative solutions such as the e-Postbrief launched in Germany in 2010, a secure, confidential and reliable form of electronic communication.