Deutsche Bank
Brand value
$14,573m
Brand rating
AAA-
Market cap
$41,669m
Value / market cap
35.0%
This brand has received no votes.
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
Deutsche Bank appears in the following brand league tables:
Rank 12 in the
Banking 500 2013.
Rank 62 in the
Global 500 2013.
Rank 14 in the
Banking 500 2012.
Rank 65 in the
Global 500 2012.
Rank 5 in the
Germany 30 2012.
Rank 4 in the
Germany 30 2011.
Rank 14 in the
Banking 500 2011.
Rank 48 in the
Global 500 2011.
Rank 19 in the
Banking 500 2010.
Rank 74 in the
Global 500 2010.
Rank 18 in the
Banking 500 2009.
Rank 91 in the
Global 500 2009.
Rank 15 in the
Banking 500 2008.
Rank 90 in the
Global 500 2008.
Rank 86 in the
Global 250 2007.
Rank 17 in the
Banking 500 2007.
Rank 17 in the
Banking 100 2007.
2013 brand performance*
Brand value
$14,573m
Brand rating
AAA-
Market cap
$41,669m
Value / market cap
35.0%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$12,906m
Brand rating
AA+
Market cap
$33,174m
Value / market cap
38.9%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$15,169m
Brand rating
AA+
Market cap
$52,442m
Value / market cap
28.9%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$9,862m
Brand rating
AA-
Market cap
$43,272m
Value / market cap
22.8%
* Figures taken on 31st December 2009.
Company history
When Deutsche Bank was founded in Berlin in 1870, the entire banking sector underwent a radical change due to the industrialization taking place, bringing economic growth and welfare to Europe. In its early decades, Deutsche Bank already formed strategic alliances with other regional banks as well as joint ventures in order to strengthen both its domestic and international position. Thus, in 1914, Deutsche Bank succeeded in becoming the world’s biggest bank. However, during World War I, the bank had to face major losses in foreign assets and was forced to sell other holdings. To secure its position during the economic crisis, Deutsche Bank decided to merge with other local German brands in the 1920s to form the ‘Deutsche Bank und Disconto Gesellschaft’, the biggest merger in German banking history back then. Yet, in 1937, the name was changed to Deutsche Bank again. During the World War II period, Deutsche Bank incorporated several other banks that fell into German hands during the occupation of Eastern Europe. Only in 1959 Deutsche Bank entered the retail banking segment, starting to offer small personal loans, followed by an international expansion with new offices in locations such as Moscow, London, Milan, and Paris during the next decades. After entering the investment banking business in 1989 with the acquisition of Morgan Grenfell, a UK-based investment bank, Deutsche Bank was first listed on the New York Stock Exchange in 2001. In Germany, further acquisitions of Norisbank, Berliner Bank and Postbank strengthened Deutsche Bank’s retail offering in its home market.
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Key people
Dr. Josef Ackermann, CEO
Dr. Josef Ackermann graduated from the University of St. Gallen and currently holds the position as CEO at Deutsche Bank. Before joining Deutsche Bank, Ackermann served as president of Credit Suisse until 1996. However, at the end of 2012, Josef Ackermann's reign at the company will end. Due to a lack of shareholder support, Ackermann will not move on to the supervisory board, but might rather be succeeded in this position by Paul Achleitner, member of the supervisory board of Allianz SE.
Stefan Krause, CFO
Stefan Krause serves as the Chief Financial Officer since October 2008 and is responsible for Finance, Tax, Corporate Insurance, Investor Relations, Audit and Group Strategy and Planning. Mr. Krause already worked as CFO for Rolls-Royce Motor Cars Limited of the BMW Group until October 2007.
