Market cap

* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.

Performance of the brand

The Danske Bank Group A/S (Danske Bank), headquartered in Copenhagen, represents Denmark’s largest bank and is also one of the leading financial enterprises in northern Europe. It offers a full range of banking services such as asset management, insurance, leasing services, pensions, mortgage finances, and investment to its five million customers, with a primary emphasis on retail banking.

Danske Bank, which operates under different names in different countries, has retail banking activities in Denmark, Finland, Sweden, Norway, Northern Ireland, the Republic of Ireland and the Baltics and also has a branch or subsidiary in London, Hamburg, Luxemburg, Warsaw and St. Petersburg. Yet, looking at the Group’s geographical income segmentation in detail, Denmark accounts for 57% of all banking activities, followed by Finland, Sweden and Norway with 10% respectively, supporting the bank’s mission “to be the best local financial partner”.

Within its mission, the bank today describes itself as a multi-branded corporation, stating “one platform – exceptional brands”. After a series of mergers in the 80’s and 90’s, the need for a more focused brand image and a clear brand identity became vitally important. Consequently, all Danske Bank branches and products have been united in a simple yet relevant brand expression that is easily recognised by all stakeholders and even won the ‘Danske Design Prize’. The entire design process has focused on the core concept of ‘simplicity’, including a simple and flexible logo concept, the new identity-building typography ‘Danske’, a functional interior design, as well as an exclusive, environmentally friendly signage programme. In addition, the new brand identity also involved a change of name for the Group, from ‘Den Danske Bank’ to ‘Danske Bank’. The design has been welcomed by all stakeholders and does now represent a core element in the bank’s internal and external communication efforts.

Despite the after effects of the economic recession, Danske Bank recorded a net profit of DKK3.7 billion in 2010 compared to DKK1.7 billion in 2009. Moreover, in 2011, the European Banking Authority (EBA) included Danske Bank in the group of 90 European banks covered by the EU-wide stress testing exercise. The stress test used two distinct economic scenarios. The scenarios were designed to assess the resilience of the European banking sector against an unexpected deterioration of market or macroeconomic conditions. “As expected, Danske Bank did well in the stress test, since our core tier 1 capital ratio exceeds the EBA limit by far even in the adverse scenario,” said Henrik Ramlau-Hansen, Chief Financial Officer of the Group.

Spurred by its rebuilt and strong brand identity, Dankse Bank continuously increased its brand value over the last years. Also supported by its strong financial performance, in 2011, Danske Bank’s brand value repeatedly increased by 4% to $2,948 million.

 

 

Last changed October 19, 2011

League tables

Danske Bank appears in the following brand league tables:

Rank 56 in the Banking 500 2012.
Rank 409 in the Global 500 2012.
Rank 60 in the Banking 500 2011.
Rank 371 in the Global 500 2011.
Rank 371 in the Global 500 2011.
Rank 55 in the Banking 500 2010.
Rank 327 in the Global 500 2010.
Rank 71 in the Banking 500 2009.
Rank 456 in the Global 500 2009.
Rank 110 in the Banking 500 2008.
Rank 86 in the Banking 500 2007.
Rank 86 in the Banking 100 2007.