Daimler

Request Brand Report Compare brand

Country Flag of Germany Germany
Sector Auto Manufacturers
Offices -
Employees -
Website www.daimler.com

Brand value $5,085m
Brand rating AA+
Enterprise value $169,562m
Value / market cap 3.0%
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Value for money

Reliability

Performance

Corporate responsibility

Emotional attachment


League tables

Daimler appears in the following brand league tables:

Rank 262 in the Global 500 2014.
Rank 20 in the Germany 50 2014.
Rank 17 in the Brand Finance Auto 100 2014.
Rank 23 in the Germany 50 2013.
Rank 300 in the Global 500 2013.
Rank 19 in the The BrandFinance® Auto 50 2013.
Rank 260 in the Global 500 2012.
Rank 20 in the Germany 30 2012.

2014 brand performance*

Brand value $5,085m
Brand rating AA+
Enterprise value $169,562m
Value / ent. value 3.0%

* Figures taken on 31st December 2013.

2013 brand performance*

Brand value $3,891m
Brand rating AA
Enterprise value $141,059m
Value / ent. value 2.8%

* Figures taken on 31st December 2012.

2012 brand performance*

Brand value $4,003m
Brand rating AA-
Enterprise value $118,464m
Value / ent. value 3.4%

* Figures taken on 31st December 2011.

Geographical revenue segmentation*

Visual representation of the revenue divided by geographical regions

* Source: Bloomberg Finance L.P.