Coca-Cola
Country
United States
Sector
Beverages
Offices
-
Employees
-
Brand value
$34,205m
Brand rating
AAA+
Enterprise value
$89,855m
Value / market cap
38.1%
User rating
Market cap
* For banks, enterprise value is substituted with market cap. Source: Bloomberg Finance L.P.
League tables
Coca-Cola appears in the following brand league tables:
Rank 9 in the
Global 500 2013.
Rank 8 in the
Global 500 2012.
Rank 16 in the
Global 500 2011.
Rank 3 in the
Global 500 2010.
Rank 2 in the
Global 500 2009.
Rank 1 in the
Global 500 2008.
Rank 1 in the
Global 250 2007.
2013 brand performance*
Brand value
$34,205m
Brand rating
AAA+
Enterprise value
$89,855m
Value / ent. value
38.1%
* Figures taken on 31st December 2012.
2012 brand performance*
Brand value
$31,082m
Brand rating
AAA+
Enterprise value
$83,696m
Value / ent. value
37.1%
* Figures taken on 31st December 2011.
2011 brand performance*
Brand value
$25,807m
Brand rating
AAA+
Enterprise value
$69,508m
Value / ent. value
37.1%
* Figures taken on 31st December 2010.
2010 brand performance*
Brand value
$34,844m
Brand rating
AAA+
Enterprise value
$135,099m
Value / ent. value
25.8%
* Figures taken on 31st December 2009.
Brandirectory user rating*
* Average values from a total of 12 votes.
Advertising
Sponsorships
Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.
Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other competitions organised by FIFA.
Over the years they have sponsored many different sports including Major League Baseball, the National Football League, National Basketball Association and the National Hockey League. The mass of audiences these sports generate has a heavy influence on who they sponsor.
They also sponsor the hit Fox singing-competition series American Idol as well as the nightly talk show on PBS, Charlie Rose in the US.
